Shreesha Desai

Assistant Manager - Content Analytics, Statergy & Partnerships @ Groww

About

My name's Shreesha, and I'm a content strategist who juggles pixels, insights, and... yes, even punchlines. Think captivating scripts, mesmerizing visuals, and edits that leave audiences wanting more, both in my professional work and, dare I say, my side hustle - a 700,000+ follower meme page! From crafting viral videos to deciphering social media's fascinating tapestry, I thrive on understanding what makes people tick. This empathy fuels my content, letting me craft messages that spark meaningful conversations and connect on a deeper level, whether through video campaigns, relatable memes, or insightful social media analysis. But my skills aren't confined to screens and giggles. I'm also passionate about adding value, especially when it comes to money and personal finance. Partnering with Groww, one of India's hottest fintech startups. Problem-solving is my superpower, and exceeding expectations is my daily practice. So, are you ready to take your message viral? Or embark on a journey of exploration together? Whether you're a brand seeking captivating content, a fellow adventurer sharing the quest for knowledge, or just someone who appreciates a good meme, let's connect! I'm always excited to meet interesting people and collaborate on projects that make a difference, both online and off. Lets connect - shreesha933@gmail.com

Country

India

City

Bengaluru

Industry

Financial Services

Skill

Analytics, Content Marketing, Content Strategy, Social Media Marketing

Experience

Assistant Manager - Content Analytics, Statergy & Partnerships

Groww

2025-4 - Present · 1 yr 7 mos

Bengaluru, Karnataka, India

-Part of the Groww IPO marketing campaign, driving visibility and awareness among retail investors — resulting in record engagement and Best Retail Subscription performance. -Act as the sole analytics expert on the team, analyzing channel performance data, creating data-driven content plans, and preparing detailed decks for the leadership based on key metrics. -Building a network of finance influencers under the Groww-powered network. -Oversee the growth of short-form content from ideation to execution for Groww’s official YouTube channel and Instagram Reels. -Manage the creation of thumbnails and titles for all channels, ensuring they are engaging, SEO-optimized, and drive high click-through rates (CTR). -Strategize and execute content distribution across multiple platforms including push notifications (PN), emails, and external channels to reach the right audience. -Lead the content strategy and execution for Groww’s IPO review YouTube channel, focusing on long-form content that provides in-depth analysis, research, and detailed reviews of each IPO. -Drive the growth of Groww’s regional channels on YouTube and Instagram, while leading the regional content team to achieve key performance goals. -Manage and lead a team of 5+ content managers, ensuring effective collaboration and the successful execution of content strategies.

Content Analyst - Senior Associate

Groww

2024-7 - 2025-4 · 10 mos

Bengaluru, Karnataka, India

-Analyzing performance across 14 YouTube channels, 8 Instagram handles, and other social media platforms to drive data-driven insights. - Advising content managers on trending content strategies and focus areas, enhancing engagement and reach. -Crafting SEO-optimized YouTube titles to improve ranking on both YouTube and Google search, boosting discoverability. -Providing channel managers with content topics based on finance market trends and search analytics, ensuring relevance and audience alignment. -Proposing innovative content IPs to diversify and enrich our content portfolio, fostering audience growth and retention. -Compiling comprehensive performance reports for all channels and presenting actionable insights to seniors for strategic decision-making.

Content Strategist - Associate

Groww

2023-1 - 2024-7 · 1 yr 7 mos

Bengaluru, Karnataka, India

- Grew 4 Groww regional Instagram pages (Malayalam, Tamil, Telugu, and Kannada) to 100k+ followers in 4 months with 10%+ engagement. - Scaling Groww Insurance's YouTube Channel from Scratch: Reaching New Heights - Leveraged social media and data-driven strategies to drive growth on the channel - Demonstrated expertise in content creation and social media marketing - Proven track record of driving results through data-driven approaches - Oversaw a team of 12 people, including freelancers, agencies, and internal staff, to achieve goals and objectives. - Trained the team of video editors and content writers to create engaging content for social media.