Shounak Bandyopadhyay

Managing end-to-end Public Relations and Communications mandates across technology, logistics, sportainment, and B2B sectors, while leading account execution and junior team members across multiple clients. Currently handling PR strategy, media relations, and leadership positioning for brands including LegaXy (sportainment & talent management), Seclore (cloud security & agentic AI), Prozo (logistics & supply chain management), and Decode Age (health & longevity research). Key responsibilities include: Driving earned media coverage across national, business, tech, fintech, and startup publications Developing and executing media outreach strategies, press releases, interviews, and story angles Managing founder and CXO profiling, including authored articles, opinion pieces, and thought leadership Coordinating with journalists, editors, and stakeholders to secure consistent brand visibility Overseeing day-to-day account management, timelines, and deliverables across clients Mentoring and managing team members to ensure quality execution and media responsiveness

At CI, I manage public relations and media strategy for a diverse portfolio of clients across hospitality, performing arts, influencer marketing, crowdfunding, and more. My work involves building media narratives, driving thought leadership, and securing consistent press coverage in top-tier publications. Hilton Hotels: Led PR efforts for brand campaigns and announcements, focusing on luxury positioning and lifestyle storytelling across key hospitality media. NCPA (National Centre for the Performing Arts): Supported seasonal campaign outreach including Summer Fiesta and theatre-led programs, while building visibility for artists like Bruce Guthrie. Ketto: Built a media positioning strategy for the brand and its leadership, driving founder visibility through podcasts, thought leadership articles, and trust-based crowdfunding narratives. Idiotic Media: Handled communications strategy for one of India’s leading influencer marketing agencies, working on visibility for IPs, brand partnerships, and key leadership announcements. In addition to client-specific work, I develop press releases, author media notes, and coordinate interviews and story placements that align with each brand’s communications goals. I maintain strong media relations across business, lifestyle, startup, and regional beats. I also support event PR, manage spokesperson briefings, and proactively pitch for CXO profiles and brand features. My role combines strategic planning with day-to-day media execution to ensure consistent and relevant visibility for each client.

Clients serviced - Aliens Tattoo (Pop Culture and Lifestyle), House of Hiranandani (Luxury Real Estate), Hiranandani Upscale School (Education), Nesco Events (Entertainment and Corporate), and Suumaya Industries (Agriculture, Fashion Retail, FMCG and Logistics)

Clients: Huhtamaki India ( Packaging and Logistics), Hanu Software (Cloud Technology)

Clients- SSP Chowrasia Invitational Golf Tour, Roundglass Punjab FC (I League), UP Yoddhas (Pro Kabaddi League)

Part of Client Servicing Team that looks after the Travel, Hospitality and Lifestyle Practice in India. Key mandates worked on include Hong Kong Tourism Board, Qatar Airways, Carlsberg, Hilton and Compass Group. Dealt extensively with Lifestyle Influencers as part of Hong Kong Tourism Board's super fans initiative, wherein I was to seek out influencers and celebrities from the field of Arts, Culture and Entertainment and convince them to get on board the initiative and drive the conversation about Hong Kong being a safe tourist destination for Indians. Also assisted with Image Management Plan and Annual Media Plan for HKTB. Apart from this, daily tasks would include preparing monthly coverage reports, making client presentations, media mapping and media follow-ups.

Candid Communication is a known entity in the PR sector of Kolkata. I mainly handled political clients, and during West Bengal State Elections, we were required to publish numerous stories about the Candidates. I also handled Real Estate clients in the latter stages of my Internship. My primary duties included Newspaper and Television Coverage tracking, writing Press Releases and compiling Coverage Dossiers.

The University of Calcutta provides a BA program that is the first basic step to learn about the fields of Journalism and Communications. Courses included Journalism, History of Print Media, Documentary Journalism, Television and Broadcast Media, New Media, etc.