Shogo K.

🔹About（サマリー） Global Brand Marketer | Asia Market Specialist | Digital & EC Strategy | FMCG With over 10 years of experience in FMCG industry, I specialize in brand marketing and international business development across Japan, China, and Southeast Asia. Proven success in driving brand growth in highly competitive markets through digital marketing, EC strategies, and cross-functional leadership. Passionate about creating meaningful consumer value and bridging global insights with local market needs. Fluent in English / Skilled in cross-border e-commerce / Seeking global challenges in consumer brands. 🔹Experience（職歴） Marketing Manager – Thailand Market 2024 – Present | Japanese FMCG Company (Expats in Bangkok) Lead brand marketing for sanitary napkin (Laurier) ,baby diaper (Merries) and sunscreen(Biore) for the Thai market. Developed 360° marketing strategy, including evidence-based product communication, new user acquisition, and cross-functional collaboration with R&D and supply chain teams. Senior Brand Manager – China & Cross-border E-commerce 2019 – 2023 | Japanese FMCG Company Managed the overall brand strategy of Merries baby diaper brand for China domestic and CBEC market. Led new product launches, mid/long-term brand planning, consumer insight development, competitor analysis, pricing, and EC channel optimization. Achieved double-digit brand growth in highly competitive e-commerce market. Global Sales Account Manager – Walmart & Amazon 2017 – 2018 | Japanese FMCG Company Responsible for international business development with global key accounts (Walmart, Amazon). Handled product listing, negotiation, promotion planning, and logistic coordination. Sales Executive – Japan Domestic Market 2013 – 2016 | Japanese FMCG Company Negotiated product placement and promotions with major retailers. Executed in-store merchandising and launched localized sales initiatives. 🔹Skills Brand Marketing / Go-to-Market Strategy Cross-border E-commerce (Tmall Global, JD Worldwide, Lazada, Shopee) Digital Marketing (SNS, KOL, Paid Ads) Consumer Insight / Market Analysis Project Management / Team Leadership Fluent in English / Conversational Thai ■2019- ブランドマーケティング　中国、越境EC市場担当 ■2017- 海外市場の営業担当(Eコマースを含む) ■2013- セールス担当として取引先流通との商談　インストアマーチャンダイジング実現