SeungHwan Lee

As the only PM who has been working on the WOW membership program since its launch, · Oversaw the launch, monetization, and price increase of the WOW membership program - Drove end-to-end product development and designed all the processes: sign-up, cancellation, benefit usage, fee payment, communication (email and messaging), customer support, and accounting - Defined and executed go-to-market strategy by working closely with the executives · Built quarterly roadmaps of WOW growth and launched features, such as onboarding flows and benefit usage dashboard, via A/B testing, which resulted in XX% sign-up increase and YY% cancellation decrease leading to $ZM of incremental MRR · Led the product development of company-wide initiatives via managing multiple functional areas, such as Product Management, UX, Engineering, PR, Marketing, Finance, Accounting, Legal, and Customer Service · Launched a first post-IPO promotion with TV commercials, which increased the KPI by XX% · Built a new type of discount generating yearly $YYB sales and helping the growth of category business

· Led mobile initiative by launching a mobile app, which transformed a desktop-centric service into a mobile app-centric service with 4X more PV/UV on the app than on the web while boosting the total traffic by 3.5X YoY *Jobplanet is a Korean Glassdoor.

As the 1st business-major employee in the mobile UX design team (400+ people total at that time), · Developed the concept and the UI design of Galaxy S6 Edge’s Edge lighting and People edge, which were key features of the world’s first dual-curved-display smartphone; generating annual sales of 20+M units · Introduced a new service idea by running the company’s first-ever alpha user test with a non-employee · Conducted intensive user, market, and technology research to build the company’s UX design strategy, which helped the #2 feature phone company become the #1 smartphone company · Got 1 year early promotion

· Received academic excellence scholarship · Served at the Korean Army from July 2006 to July 2008