Shivi Sabharwal

Avaasa Living is a UAE-based design and architecture firm offering complete, end-to-end solutions across residential and commercial spaces. As a co-founder, I lead the brand voice, experience, and emotional direction of the firm. My role is to ensure that every Avaasa space—while architecturally sound and design-led—also supports wellbeing, calm, and quality of life. Coming from a background in wellbeing practice and conscious living, I bring a human, health-first perspective into how our projects feel to inhabit—not just how they look. At Avaasa Living, we believe great design should take care of people.

WellM helps individuals & organisations to adopt a lifestyle that keeps them mentally fit, physically healthy and holistically well. As a result - give a positive nudge to their joy, productivity and growth. Through our comprehensive WellM app, we provide an eco system for self care exclusive to every individual to nurture their wellbeing.

- Lead repositioning of Saffron Tech marketing strategy in the field of digital marketing - Crafted and implemented digital marketing campaigns for new clients across Social Media. - Revamped existing clientele's image through innovative digital campaigns and website designs. - Collaboration with internal operations teams to ensure projects are delivered in conformance with the digital marketing strategy tailor-made for the client

- Create and deploy marketing plans for each changing season - Conceptualize and aid in creation of all marketing materials for promotional activities - Train the retail staff for customer interactions and floor etiquettes - Created and spearheaded many promotional events at stores & mall for brand awareness and data collection - Conducted market research to understand customer needs - Part of the core team to research and finalise garment designs - Fronted Paislei's online presence through own website as well as other fashion e-commerce sites - Conceived and fronted photoshoots to showcase Paislei collection as well as for e-commerce - Conducted Online marketing campaigns through Social Media and Facebook advertising.

- Design market research for brands to understand the consumer base, this includes competition analysis, consumer behaviour, product consumption patterns. - Share insights with clients and help them prepare a robust go to market strategy that would help to optimise marketing and sales efforts.

- Promote and introduce World Cinema for the first time in the Indian market. - Strategise the marketing plan & media mix. - Design and execute the marketing plan in designated verticals, viz. 24 hrs TV Channel; Theatrical releases; Home video and Internet. - Formulate, deploy & control marketing budget.

Responsibilities Identified, acquired and handled marketing of popular artists. Tailored and efficiently executed marketing campaigns including broad media plans for prominent artists (like Oscar award winner AR Rahman, Jagjit Singh, Malkit Singh) generating high level of awareness. Key Achievements: Conceptualized innovative marketing tools viz. music videos, promos and publicity designs. Conceptualized and implemented dynamic BTL marketing models like artist tours, club gigs, promotions, brand tie-ups, product launches and appearances across the country. Spearheaded tie-ups of artists to perform at national events (Femina Miss India, Gladrags Hunt etc) and Concerts generating high buzz. Artiste placement in high TRP soaps.

Responsibilities: To be the face of the agency for prestigious brands like Grand Hyatt, Asian Paints IBU, United Distillers and Vintners, Park Avenue and China Airlines. Key Achievements: Independently handled marketing and servicing of the above brands. Core member of the accounts pitching team.