Shivam Pande
Manager-Data Operations @ Affle
About
I help mobile apps and publishers scale revenue through data-led performance marketing, ad operations, and monetization optimization. With 4+ years in mobile performance marketing and ad-tech, I currently work as a Manager – Data Operations at Affle, where I manage client-facing operations, optimize app monetization, and drive revenue growth across mobile platforms. My work spans user acquisition analysis, yield optimization, partner performance tracking, and operational excellence across high-scale publisher ecosystems. Coming from an engineering background, I bring a structured, analytical mindset to marketing—focusing less on vanity metrics and more on sustainable growth, efficiency, and ROI. I thrive in fast-paced environments where data, experimentation, and execution intersect.
India
Gurugram
Marketing & Advertising
Marketing Campaign Management, Account Management, Public Relations, Teamwork, Analytical Skills, Microsoft Excel, AppsFlyer, Interpersonal Skills, Analytics, Communication, MySQL, Affise, Trackier, Adjust , Branch , Simulink, MATLAB, Python (Programming Language)
Experience

Manager-Data Operations
Gurugram, Haryana, India
Ultra Platform offers unified access to seamlessly integrate multiple inventory sources, including walled gardens, so that you can extract maximum value from your leads, enhance conversion rates, and accelerate your business goals across mobile and web.

Analyst
Gurugram, Haryana, India
As a pivotal member of 3dot14, a leading Mobile Ad Network specializing in driving user acquisition, brand visibility, and enhancing brand performance. Notable achievements in my position include: • Led a team of six for 10 months, catapulting mobile team revenue from $350K-$430k to $500k-$600k, achieving a remarkable 40% increase and fortifying market competitiveness. • Captured an additional 10% market share in the Southeast Asian and LATAM markets through strategic initiatives and cross-functional collaboration. • Achieved a 30% increase in revenue for the indirect campaign team within the mobile performance department through cross-team collaboration and strategic partnerships with other digital marketing teams. • Conducted in-depth analysis for over 150 mobile apps, leveraging the findings to inform and refine marketing and supply strategies. • Implemented strategies resulting in a 15% improvement in the quality of user engagement, with a focus on optimizing down-funnel conversions.

Young Leader
Gurugram, Haryana, India
As a pivotal member of 3dot14, a leading Mobile Ad Network specializing in driving user acquisition, brand visibility, and enhancing brand performance. Notable achievements in my position include: • Accelerated revenue growth by strategically onboarding and managing publisher accounts, boosting company profitability by 27%. • Acquired 15+ direct inventory partners like Shareit, alongside 45+ indirect partners in six months, optimizing processes from initial contact to contract signing. • Achieved key performance indicators, averaging 13-14 new publishers monthly, each contributing $3000 -$4000 in revenue. • Played an integral role in fostering innovative thinking and driving process improvements. Introduced streamlined measures that significantly enhanced the profit percentage by 33% for 20 plus key partners.

Research Intern
Patiala, Punjab, India
Undertook and triumphantly executed the Autonomous e-Jeep Project, achieving key milestones and contributing to the advancement of electric vehicle technology. Highlights of my role in the project include: • Successful Conversion: Accomplished the seamless conversion of an Internal Combustion engine vehicle (Mahindra Thar) into an Electric Vehicle, showcasing expertise in electrification. • BLDC Motor Controller Design: Spearheaded the design and fabrication of a Brushless DC (BLDC) Motor Controller specifically tailored for use in the Electric Vehicle, emphasizing innovation in motor control technology. • Timely Goal Achievement: Ensured the timely accomplishment of all project goals, including the removal of the engine and comprehensive electrification, showcasing effective project management skills. • Resource Management: Managed project resources efficiently, overseeing the procurement of necessary equipment and ensuring the availability of resources crucial to the project's success.
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