Hitesh Sharma

• Develop a long-term 1–3-year Business Plan in collaboration with cross-functional teams to align with the customer's long-term growth, innovation plans and ground-breaking business opportunities. • Manage Contractual, Transactional and Services led customer needs • Leading team to exceed company objectives ahead of Country Time-less plan • Strategize Multi-GTM readiness to increase supplies connect across LE, Govt, SMB and Retail thru RAD modelling • Bring value add to increase customer stickiness thru programmatic approach • Devise strategy to fight grey market menace • Strong emphasis on new business & new customer sales, while expanding existing accounts

• Strategize, Build & Execute – Consumer GTM Strategy for PC and Print. General Trade Brand Stores (600+ HP World Stores). Distribution channels (200 RD’s & 3000 T3 partners for PC Business) Modern Trade LFR Chains (850+ Stores Between Reliance Digital, Croma, Vijay Sales & Lotus Reliance Jio Stores (1900 Stores) and Jio Points (6500 Stores). RLFR Chains (100+ Stores). Amazon, Flipkart, 3P Sellers Dotcom play for Omni channel Players (RD.in, Croma.com, VS.com, Jiomart.com) – 4P Play • Build Go-to-market for leadership positioning leveraging Distribution Channels, Distribution Information systems, Channels Insights, Brand, Product, People Strategies and Alliances. • Value Creation, Turnaround and Transformation, Expansion, Entry & Growth Strategy Management, Crisis and Change Management. • Marketing- ATL & BTL and innovations Management, Creative and Smart Marketing, Identify and manage innovations. Key Achievements • Leadership across GTM channels resulting absolute no. 1 player with 1.5 Bn $ turnover • Successfully turnaround the super competitive Etail & LFR channel by establishing brand as no. 1 player overall & specially in gaming positioning from no. 31 using, Operational Excellence | Growth Innovation | Alliances & Collaboration • Winning through Digital Innovation 600+ HPW stores on boarded the digital journey. (Project Parivartan) Automation of Sub Distribution Channel (Project Vistaar) Segment of One (Project Sakhsham) Creation of Omni channel (Project Channel of Future) • Winning through People First Approach • Appreciation on Internal People Manager Survey Scores (*Internal VIA Survey) • Create Future Ready Team – Learn, Adapt & Execute – New Ways of Working • Other Key Initiatives Device as a Service (DaaS) – Reliance Alternate Channels Strategy (Telecom & CE channel & CSD) Exclusive sub–Brand Launches with MT partner – Victus (Amazon & Reliance)

GTM: • Responsible for framing and executing complete GTM strategy for smart connected devices basis industry analysis, market trends and future technologies • Manage Portfolio, P&L, Product marketing strategy for both Online and Off-line channels • Device and execute Retail and Digital Marketing along with affordability targeting speedy share increase Alliances (Large Format Retails & Telco Business) • Responsible to kick-off large format retails both National and Regional for Huawei Consumer business group • Device account level execution strategy thru CXO relationships • Drive “X” share of Volume, Value, Segment, Visibility and Voice backed by ATL, BTL and Digital platforms and ensure extraction using WOD, DOD and Territorial strengths • Manage relationship with all TELCO partners for India operations to improve value proposition for consumers thru innovative smart and connected devices • Introduced alternate channel strategy like O2O and DMDC for “Honor” products for better coverage and balance Online and Offline revenue mix resulting in optimal ROI Key Achievements: • 100% activation of retailer base resulting “Honor” as Top 5 and fastest growing brand in this channel • Less than 1 year of operations, 10%+ M/S in mid segment and 4.5% in overall sales • Co-Partnerships and Strategic investments from retailers resulting in enhanced visibility and sales • Honor plays in top two brands for Tablets and wearables in Online space • 1# M/S in Key Telecom Operators (Airtel, Vodafone and Idea) and 50%+ latch on JIO using JIO channel network and differentiated consumer offerings

• Responsible to drive the complete business operations to achieve revenue goals/Management Objectives with complete P&L ownership, Product Life Cycle, Strategy & Plans for the assigned business group, • Device strategic & tactical marketing, GTM framework for Consumer & Enterprise to increase sales push, market share & mind share across traditional &alternate channels (OEM/Distribution/Retail/O2O & Online). • Pipeline Management i.e., Evaluation of existing Channel footprint including strategic alliances, acquisition, nurturing, future channel readiness and coverage • Key Achievements: • Successful launch of Printing Services & Delivery, Implementation of O2O & retail through alternate channel • Continuous market share increase for last 5 Quarters

• Country sales management for assigned business, building and leading 1000 Cr.+ category with strategic objectives like Revenue and market share drive across different channel segments. • Core responsibility includes Primary and Secondary sales targets thru defined channel segments -Distribution, Retail, Exclusive, Modern Retail, Online and Enterprise. Which enables on GEO & Channel Expansion base. • Managing the entire gamut of activities related to the company’s vision & strategy in India as independent cost centre business unit for Samsung –IT & Telecom business, • GTM management and channel strategy, identification and appointment of channels and tactical accounts • Key Achievements: • Leading Tablet Market with 50%+ of share both in Value and Volume with Clear Leadership defined across Mid and High-End Segments (>35K. 10%~52%) • Product Proposition based successful strategy implementation from Winning Ideas to Customer Winning Ideas

Sales and Marketing, Retial execution and product road map fofr LG IT Products