Shireen Ali

As Director, I currently lead data risk and strategic data product delivery for HSBC UK business, driving AI-led automation, governance, and data product strategy and delivery. In my previous role at HSBC , I established and scaled a 100+ member ESG shared services capability within HSBC GCC, partnering with global stakeholders across Finance, Retail, Commercial Banking, Capital Management, and Stress Testing to deliver critical ESG analytics and regulatory programs. I also optimized vendor strategy for India scale-up and launched a job shadowing program across analytics teams to strengthen talent mobility , capability building and retention

At Citi, I led the development and delivery of analytics solutions for global transaction banking, focused on improving client experience, proactive retention, and digital journey optimization. I partnered with global sales, digital, client success, and technology teams to define analytics roadmaps, KPIs, and data transformation initiatives while driving enterprise adoption of analytics solutions through stakeholder engagement and training. I designed and deployed a proactive client retention framework that enabled USD 20MM in retention savings and was recognized as runner-up at the Citi Solution Centers Innovation Summit 2022. I also established new analytics engagement with the Citi Markets India business and drove a diversity-focused campus hiring strategy for analytics teams, achieving 50% diversity representation

Led cross-functional analytics teams across consumer and transaction banking, partnering with APAC stakeholders to define analytics strategy, delivery roadmaps, and business priorities. I worked closely with technology, business, and analytics teams to drive solution development and strengthen delivery capabilities across multiple verticals. I successfully built two analytics teams from inception in APAC for Transaction Banking and Consumer Operations (Contact Center, IVR, and Collections), scaling one team from 3 to 20 members within a year in a remote environment. I also identified analytics-driven revenue opportunities contributing to USD 12MM in new business acquisition and developed frameworks for inbound call reduction through event-based attribution and real-time payment alert strategies

Led modeling and customer analytics teams supporting the North America mortgage and retail banking businesses, developing strategies for cross-sell, customer retention, and deposit growth. I partnered with business teams to design targeting models for mortgage purchase and refinance programs as well as sales planning and compensation frameworks. I identified revenue growth opportunities through analytics-driven investment product cross-sell, deposit balance enhancement, and customer upgrade strategies, enabling stronger customer engagement and business growth across retail banking portfolios.

i3 consulting is an advisory firm founded by ex Mckinsey and Company and Evalueserve employees and serves clients in the areas of Business Strategy,Corporate Finance, Marketing Analytics, Risk Analytics and Business Process Improvement Project manager on business research and analytics for financial service clients in MENA

Analyst on consulting engagements involving credit underwriting and collection strategies for financial institutions in Asia, Middle East and Europe