Divya Shetty

EUAU SRM

- Canada Market Strategy & Revenue Management - Sales & Trade Finance

During my time at Nestlé, I gained hands-on experience in FMCG sales and distribution, focusing on various aspects of the market landscape. I conducted a thorough competitive analysis, evaluating Nestlé's performance relative to its competitors. This involved exploring key areas such as go-to-market strategies, distribution models, and competitor focus areas, providing me with a deeper understanding of the industry's dynamics. - Had the opportunity to explore in-store merchandising activities and their impact on consumer behavior. By analyzing product placement and promotional tactics, I learned how these elements influence purchasing decisions at the retail level - Engaged with distributors and retailers to gain valuable insights into their operations, challenges, and opportunities. - Evaluated distributor and retailer-level schemes, understanding the strategies driving sales growth and operational success. These firsthand experience helped me understand the complexities within the FMCG sector.

- Conducted extensive market research for the TTH (Travel, Transportation, and Hospitality) industry, providing a comprehensive industry overview that included market size, statistics, and value chain analysis. - Performed competition analysis for TCS and its competitors, identifying unique strengths and opportunities for differentiation. - Drafted a 35-page report for Corporate Marketing Research and Advisory, delivering actionable insights

At Arrivae, a leading company specializing in customized interior design solutions and custom-made furniture, I had the opportunity to work on the operational side of the business. My role allowed me to manage project progress and optimize supply chain activities: - Coordinated with vendors to track raw materials and project status, ensuring timely deliveries and smooth project execution. - Collaborated with the procurement team to streamline material sourcing, reducing delays and improving efficiency. - Generated detailed Excel reports on delivery timelines, material usage, and production schedules, helping to inform decision-making and honing my analytical skills. - Addressed and resolved operational challenges faced by vendors, invoicing, and PO teams, ensuring seamless operations and continuous project flow.

As part of the Yes Foundation Fellowship, I underwent a one-week training with industry leaders, followed by a placement at Raah Foundation, a Mumbai-based NGO dedicated to improving the lives of indigenous tribal communities in Maharashtra. During my time with the foundation, I had the opportunity to visit and witness the impact of their work firsthand. I handled social media for the NGO, assisted with outgoing communications, and was responsible for creating creatives for their social media to increase engagement. Additionally, I produced a short film that was shortlisted among the top 3 in the fellowship batch. This experience allowed me to hone my skills in social media management, content creation, storytelling, and communication strategies.