
sheila lu
canada
canada
investment management
sales presentations, negotiation, team leadership, upselling, microsoft office, analysis, account management, hotels, hospitality management, hospitality industry, revenue analysis, pre opening, tourism, marketing, sales, customer service, event management, hotel management, resorts, training
Experience

account director, greater china worldwide sales office
four seasons hotels and resorts
* Maximized revenue by selling to existing, potential and target clients. Satisfied customers requirements both from external and internal utilizing professional sales techniques and team work spirits * Managed accounts and ensured hotel prompt response by quotations, agreements, or contracts and conducted site inspection, sales calls, entertainment, prospecting calls and pertinent activities * Organized Sales Development / Road Show to enhance the relationship and promote hotels by destination and interest to all clients * Developed new markets and build brand awareness in secondary cites by frequent trips, prospecting calls, exhibitions, conventions, trade shows, designed travel products and joint marketing efforts * Generated incremental on existing key accounts productions and worked strategically to maximize the business potentials no only satisfied clients but also respect the concern from other department colleagues

senior regional sales manager
rosewood hotel group
Organized and led to attend the top 3 travel marts, trade shows and road shows -Collaborated with airlines for familiarizations trip and entertained events according to planned schedule within budget -Handled inquires with efficient quotation and replies about 500+ per year -Generated revenue and maximized market share through planned sales calls and activities targeting defined key and prospect accounts by revenue increasing -Developed new key accounts and opened new market; maintained existing accounts yearly revenue increasing; tracked accounts with consistent accuracy -Worked closely with social media and was invited to travel radio channel to share the travel experience and tips for travel safety abroad

key account manager
intercontinental hotels group (ihg®)
-Provided standard services based on hotel loyalty programs rules and regulations -Interacted effectively and professionally with individual hotel for inquiries, seasonal promotions, trade shows, yielding quotations and strategy plans -Selected to design a ground-breaking sales force to drive “ incremental” and “new” business and to create awareness -Developed sound and practical sales structure that would support current and long term goals that would benefit hotels, owners and IHG management

business development manager
intercontinental hotels group (ihg®)
-Chaired regular meetings with hotel Director of Sales to uncover, realize and anticipate market needs for tactical action to gain the market share -Maintained the client database and filing system adhering to company policy and procedure -Conducted and participated in client interviews process, meeting, entertaining client and handling their inquires -Established sales strategies to ensure forecasted occupancies and revenues are achieved -Developed new accounts and maintained the relationship for upcoming hotels business potential; handled 800+ group inquiries proactively

marketing services manager
shangri-la hotels and resorts
Provided relevant market research reports necessary for the proper evaluation of market performance both on terms of business types or segment contributions to total business -Analyzed according to hotel historical data, market trend information, competitor’s updates and client comments -Contributed convictively suggestion and constructive ideas for management marketing plan strategies

accounting department
shangri-la hotels and resorts
Experienced in several sections, accounting secretary, accounts receivable, paymaster and income audit
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