Shaz Qamar

As Esri Inc’s Marketing Lead for Europe I develop and execute the European marketing strategy for the world’s leading digital mapping and analytics provider, collaborating with marketing directors across 28 countries, and the European business development team, to drive growth across the region. As an ideator, I am always working on new and innovative concepts to deliver results. Working with customers is what gets me out of bed every day. I love to explore how they are using geospatial technology to drive innovation and solve real-life challenges. A creative thinker, I relish sharing these stories in a captivating yet simple manner, making spatial analysis understandable and accessible to all. Genuinely fascinated by the diverse use of GIS technology in a wide range of industries, I am inspired by others’ success. Here are some of the great stories I have had the privilege to work on recently: Climate Change: The City of Prague uses GIS to plan the addition of blue and green infrastructure to provide respite from the rising heat levels in the city, protecting the environment and saving the lives of the elderly. Asset maintenance: ProRail (Netherlands), in conjunction with a systems integrator CGI, uses GIS to safely reduce downtime during track maintenance and avoid disruption in this densely populated country. Emergency Management: The City of Matisonhas (Portugal) uses GIS to integrate all its data so the city can be better prepared and faster to respond to a disaster situation, ultimately saving lives. The Mayor of Matosinhos, Luisa Salgueiro, uses Esri Dashboards to make decisions quickly based on accurate, real-time, data. If you have a GIS success story to share or are interested in finding out more about how geospatial technology could benefit your organisation, please connect with me.