Sharon Lee

Business Development Senior Brand Strategy Consultant @ VGV Media Asia 圈粉行銷科技

About

- Results-driven marketing professional with 2+ years of experience in influencer marketing, digital strategy, and market analysis. - Proven ability to develop and execute impactful campaigns that drive brand awareness and achieve measurable results. Expertise in building and nurturing client relationships, identifying target audiences, and leveraging data insights to optimize performance. Solid experience in developing localized marketing strategies, particularly within the APAC region, and a keen understanding of the evolving digital landscape. - Excellent communication and collaboration skills, with a passion for driving brand growth through innovative marketing solutions. A self-starter and fast learner, adept at adapting to fast-changing market dynamics.

Country

Taiwan

City

New Taipei City

Industry

Marketing & Advertising

Skill

Microsoft Office, Event Planning, Social Media Marketing, Social Media , Copy Writing, Presentation Skills, Social media, Employer Branding, Human Resource, Marketing Communications, Marketing, Public Relation, Corporate Communications, Communication, 社群經營, 團隊合作, 主動學習, 提案簡報, 行銷企劃

Experience

Business Development Senior Brand Strategy Consultant

VGV Media Asia 圈粉行銷科技

2024-10 - Present · 2 yrs

- Client Engagement: Build and nurture client relationships, identify brand objectives, and deliver customized influencer marketing plans. - Campaign Strategy: Design and implement influencer marketing campaigns, identify ideal collaborators, and enhance campaign outcomes. - Project Coordination: Manage project workflows, monitor timelines, and ensure quality through collaboration with internal teams. - Industry Insights: Track market trends, evaluate competitor activities, and propose forward-thinking marketing strategies.

Product Operations Senior Account Executive

VGV Media Asia 圈粉行銷科技

2024-7 - 2024-10 · 4 mos

- Ideate and execute creative influencer campaigns, including visual and video projects, while leading team members in implementation. - Manage project timelines, budgets, and quality, with the flexibility to adapt to changes during execution. - Analyze performance metrics, integrate insights, and optimize outcomes to provide strategic recommendations for future content creation. - Contribute to content product development strategies and collaborate with cross-functional teams to enhance workflows and drive efficiency.

KOL Marketing Specialist

butybox (雲太資訊有限公司)

2023-8 - 2024-6 · 11 mos

- Leverage Public Relations skills to maintain strong relationships between KOLs (Key Opinion Leaders) and the brand. - Develop customized KOL marketing strategies based on brand requirements. - Implement marketing strategies, review results, and propose optimization solutions. - Utilize KOL marketing to expand brand influence and assist in achieving marketing goals. - Conduct market analysis, new customer development, and proposal submissions.

Talent Acquisition Intern

2022-6 - 2023-6 · 1 yr 1 mo

- Create social media content on LinkedIn and Instagram to manage employer branding. - Perform data analysis and gain insights. - Collaborate with external podcasts to promote HP culture. - Generate email newsletters, set up websites, and create event forms to publicize company activities. - Plan on-site and online events for interns. - Contributed to the internship recruitment process by reviewing resumes and conducting phone interviews.

Campus Ambassador

104上海

2022-2 - 2022-10 · 9 mos

- Generate creative ideas for post themes. - Generate Instagram copy. - Analyze backend data and optimize the content. - Collaborate, communicate, and coordinate partnerships.

Marketing Intern

LeRêve Paris

2021-5 - 2021-8 · 4 mos

- Create Instagram Stories graphics and captions. - Write a copy of Weibo. - Generate ideas for events and engage with fans. - Analyze backend data and brainstorm sales activities.