Shantanu Pal

Assistant Vice President @ EXL

About

A seasoned Data Science professional coming from an interdisciplinary academic background of Mathematics and Computing from IIT(ISM) Dhanbad. Being a person from applied mathematics background statistical modeling is my forte; at the same time as a programmer automation is my passion. With 15+ years of diverse experience in US Healthcare and i-Gaming for marketing and sales analytics my expertise are not restricted to below mentioned - • Strong experience in statistical techniques like Linear/Logistic regression, Segmentation, Time series, factor analysis, principal component analysis and machine learning techniques like Radom forest, SVM, GBM, Xgboost, Artificial neural network etc. • In terms of tools expert in SAS/R/Python. • Worked on tableau for dashboards • Hands on robotic automation using python for process automation. • From Marketing analytics side experienced in different marketing and uplift/netlift models for acquisition, retention, cross sell campaigns. Apart from that experienced in customer segmentation, plan analysis, prescriptive analytics for budget optimization etc.

Country

United States

City

Hartford

Industry

Outsourcing/Offshoring

Skill

Data Visualization, SAS, R, Analytics, Logistic Regression, Linear Regression, Time Series Analysis, Machine Learning, Predictive Modeling, Statistical Modeling, Tableau, Microsoft SQL Server, VBA, SQL, Databases, Microsoft Excel, Cluster Analysis, Marketing Analytics, Data Management, PL/SQL

Experience

Assistant Vice President

EXL

2023-5 - Present · 3 yrs 4 mos

Hartford, Connecticut, United States

Assistant Vice President

EXL

2023-1 - 2023-5 · 5 mos

Noida, Uttar Pradesh, India

Senior Manager

EXL

2021-1 - 2022-12 · 2 yrs

Manager

EXL

2018-7 - 2020-12 · 2 yrs 6 mos

Noida Area, India

• Analytics consultant for Digital Marketing team of a Fortune-50 US Healthcare client. • Resource optimization and Forecast for the operational stability. • Competitive analysis for strategic initiatives

Lead Assistant Manager

EXL

2016-7 - 2018-6 · 2 yrs

Noida Area, India

• Lead modeller for Commercial Marketing team of a Fortune-50 US Healthcare client. • Marketing campaigns:Profiling, sampling, designing reports to assess marketing effectiveness • Predictive models to identify the propensity of the prospects,segmentation for active customers, churn/uplift/cross sell models etc. using SAS/R. • Training campus recruits for SAS & Methodology(Statistical Modeling) for EXL Analytics

Senior Business Analyst

EXL

2015-1 - 2016-6 · 1 yr 6 mos

Noida Area, India

Business Analyst

EXL

2013-6 - 2014-12 · 1 yr 7 mos

Noida Area, India

• Lead modeller for Commercial marketing team of a Fortune-50 US healthcare client. • Predictive modeling,customer segmentation,profiling and strategic analysis • Marketing campaigns: Test design, Reporting • Automation of reporting for Marketing KPI's. • Trained campus recruits & lateral hires in methodology(statistical modeling) in SAS and R for EXL Analytics

Analyst

Randstad India

2011-5 - 2012-12 · 1 yr 8 mos

Kolkata Area, India

• Worked for one of the top most emerging i-gaming organizations in Europe. • Built attrition models,Markov chain based models and models based on descriptive statistics. • Extensively used SAS and SQL Server to prepare large amount of data for analysis • Designed VBA macros to automate testing process • Developed Windows/Web applications for statistical modelling projects • Coordinated with technical team for project implementation in Philippines

Visiting Faculty Member

DSCSD Engg College

2010-8 - 2011-4 · 9 mos

Kolkata Area, India

Graph theory ,Numerical Methods , Operation Research and Programming Labs

Visiting Faculty Member

Narula Institute of Technology,Agarpara

2010-7 - 2010-12 · 6 mos

Kolkata Area, India

Mathematics for Computing

Summer Intern

Central Institute of Mining and Fuel Research

2009-5 - 2009-8 · 4 mos

Dhanbad Area, India

Built user interface to view and modify data on the existing database from different departments.

Education

Indian Institute of Management, Lucknow

2018 - 2019 · 1 yr

Indian Institute of Technology (Indian School of Mines), Dhanbad

Mathematics and Computing

2008 - 2010 · 2 yrs

-Completed Post Graduation in Mathematics and Computing with specialization in Theory of computation and Software Engineering -Thesis: A review of Charmnykh's 3 body problem to find the stability of equilibrium under the motion of 3 bodies (using C++ for numerical computations)