Shantanu Farkade

As a Step Trainee at The Times of India, I am working closely with the Travel and Automobile verticals, contributing to content planning, brand solutions, and revenue-driven media initiatives. My role involves supporting campaign execution, coordinating with internal editorial and sales teams, and assisting in the development of customized media solutions for clients in the travel, tourism, mobility, and automobile sectors. I work on understanding industry trends, identifying advertiser pain points, and helping design integrated offerings across print, digital, and other media platforms.

Executed a live project focused on understanding consumer perception and market positioning of Wipro Consumer Care products. Evaluated brand competitiveness in the FMCG space and benchmarked against key rivals. Suggested marketing strategies to improve brand awareness and enhance customer loyalty. Developed a final report and presented findings to Wipro Consumer Care managers.

Executed a structured sales internship project focused on analyzing market penetration and performance of Kwality Wall’s portfolio in designated territories. Conducted primary market research with retailers and distributors to gather insights on sales trends, demand drivers, and customer preferences. Integrated neuromarketing concepts into consumer behavior analysis for enhanced decision-making