Shanna Su

Shanna Su

Senior Category Manager at Miravia, Alibaba Group @ Miravia

About

7 years of study and work experience in France and 5 years of work experience in China, currently working in Spain. I manage cross-cultural communications and cross-border online and offline operations. I am second to none at business negotiation and setting up new partnerships.

Country

Spain

City

Madrid

Industry

Internet

Skill

Gestion des vendeurs, Planification de marché, Compétences analytiques, Gestion des catégories, Gestion des opérations, Développement de nouvelles affaires, Développement commercial, Négociation, Mode, E-commerce, Stratégie Go-to-Market, English, French, Business Strategy, Management Consulting, Stratégie, Stratégie marketing, Communication marketing, Étude de marché, Marketing digital

Experience

Miravia

Senior Category Manager at Miravia, Alibaba Group

Miravia

LinkedIn
2023-10 - Present · 3 yrs

Madrid, Communauté de Madrid, Espagne

JD.COM

International Business Development & Key Account Manager

JD.COM

LinkedIn
2020-12 - 2023-5 · 2 yrs 6 mos

Beijing, China

• Building an international fashion brand matrix, identifying and recruiting new brands on JD marketplace, and defining strategies and business development plans to provide compelling customized solutions to partners in alignment with sales teams • Onboarding new sellers through contract management, store opening, and incubation processes, ensuring a smooth transition and effective seller engagement • Managing the lifecycle of sellers with targeted measures based on data analysis, providing guidance and support to KA brands with sales planning, monitoring daily operational indicators, coordinating marketing campaigns, and conducting business reviews • Collaborating with sellers on innovative projects such as implementing omni-channel strategies and leveraging non-centralized channels (TikTok, WeChat, Weibo, Rednote, JD Alliance), CRM, SaaS solution providers, and The J Shop flagship store • Influencing internal and external stakeholders and coordinating resources to drive change and improve customer experience • Conducting industry benchmarking and market research, analyzing data to identify potential opportunities in different categories

Pecoo (Beijing) Technology Co., Ltd.

VP, International Strategy

Pecoo (Beijing) Technology Co., Ltd.

LinkedIn
2018-9 - 2020-12 · 2 yrs 4 mos

Beijing, China

• Establishing and overseeing a Dutch subsidiary and logistics center, managing day-to-day logistics transfer operations • Streamlining transshipment processes and reducing costs through strategic partnerships with logistics and packaging companies • Preparing for Pecoo's expansion in Europe through subsidiary openings in countries such as the UK, France, and Switzerland, in collaboration with European Foreign Investment Agencies in Beijing • Contribution to the development of corporate strategies and tactics, proactively adjusting staffing as necessary • Assisting the CEO in funding and Due Diligence activities

Pecoo (Beijing) Technology Co., Ltd.

International Business Development

Pecoo (Beijing) Technology Co., Ltd.

LinkedIn
2018-7 - 2018-8 · 2 mos

Beijing City, China

• Developing and managing partnerships with overseas auction houses, leading auction platforms (such as Invaluable, Catawiki, Live Auctioneers), independent Swiss watchmakers, and fashion and luxury e-commerce platforms

EFFICIO GROUP

E-commerce Product Manager

EFFICIO GROUP

LinkedIn
2016-3 - 2017-12 · 1 yr 10 mos

Paris, France

• Driving turnover growth through strategic partnerships with French and international media groups and luxury brands, focusing on subscription premiums, client gifts, corporate incentives, and advertising merchandise • Negotiating favorable purchasing conditions with suppliers, including price, discounts, MOQ, delivery times, and payment terms • Managing tailor-made production and supply chain operations across diverse categories such as fashion, electronic devices, food, and wines, both domestically and internationally • Expanding product offerings by sourcing new premium brands, via salons, social media platforms, and market benchmarks • Generating website traffic through targeted and engaging newsletters to showcase products and services

Christian Dior Couture

Client Development

Christian Dior Couture

LinkedIn
2015-4 - 2015-10 · 7 mos

Paris, France

• Conducting eCRM qualitative studies and daily monitoring of social networks, especially Instagram • Performing weekly benchmarks on clienteling, collecting and analyzing client feedback, and preparing reports • Undertaking strategic studies on the luxury industry, with a particular emphasis on the Chinese market and its evolving trends • Contributing to the development of customer gifts: design, sourcing, order management, production coordination, and shipment • Translating the new CRM website and headquarters' guidelines for Dior boutiques in China

Louis Vuitton

Sales Associate

Louis Vuitton

LinkedIn
2014-6 - 2014-8 · 3 mos

Champs-Elysées Flagship Store, Paris, France

• Sales of different product lines, especially exotic leather and canvas goods • Identifying clients’ needs and providing a high-quality personalized service

Transarc

Sales and Marketing Executive

Transarc

LinkedIn
2012-6 - 2012-8 · 3 mos

Lons le Saunier, France

• Integration of Electronic Document Management (EDM) system in the Group (total responsibility of the project) • Establishment of a partnership between BYD (Chinese electric cars manufacturer) and Groupe Transarc

Education

ESSEC Business School

ESSEC Business School

LinkedIn

Strategy and Management of International Business

2014 - 2015 · 1 yr
NEOMA Business School

NEOMA Business School

LinkedIn

International Management

2011 - 2014 · 3 yrs
University of International Business and Economics

University of International Business and Economics

LinkedIn

International management

2009 - 2011 · 2 yrs

Shanna Su's Contact Information

Email

******@***.com

Phone

(**) *** ****

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