Shanna Su
Senior Category Manager at Miravia, Alibaba Group @ Miravia
About
7 years of study and work experience in France and 5 years of work experience in China, currently working in Spain. I manage cross-cultural communications and cross-border online and offline operations. I am second to none at business negotiation and setting up new partnerships.
Spain
Madrid
Internet
Gestion des vendeurs, Planification de marché, Compétences analytiques, Gestion des catégories, Gestion des opérations, Développement de nouvelles affaires, Développement commercial, Négociation, Mode, E-commerce, Stratégie Go-to-Market, English, French, Business Strategy, Management Consulting, Stratégie, Stratégie marketing, Communication marketing, Étude de marché, Marketing digital
Experience

International Business Development & Key Account Manager
Beijing, China
• Building an international fashion brand matrix, identifying and recruiting new brands on JD marketplace, and defining strategies and business development plans to provide compelling customized solutions to partners in alignment with sales teams • Onboarding new sellers through contract management, store opening, and incubation processes, ensuring a smooth transition and effective seller engagement • Managing the lifecycle of sellers with targeted measures based on data analysis, providing guidance and support to KA brands with sales planning, monitoring daily operational indicators, coordinating marketing campaigns, and conducting business reviews • Collaborating with sellers on innovative projects such as implementing omni-channel strategies and leveraging non-centralized channels (TikTok, WeChat, Weibo, Rednote, JD Alliance), CRM, SaaS solution providers, and The J Shop flagship store • Influencing internal and external stakeholders and coordinating resources to drive change and improve customer experience • Conducting industry benchmarking and market research, analyzing data to identify potential opportunities in different categories

VP, International Strategy
Beijing, China
• Establishing and overseeing a Dutch subsidiary and logistics center, managing day-to-day logistics transfer operations • Streamlining transshipment processes and reducing costs through strategic partnerships with logistics and packaging companies • Preparing for Pecoo's expansion in Europe through subsidiary openings in countries such as the UK, France, and Switzerland, in collaboration with European Foreign Investment Agencies in Beijing • Contribution to the development of corporate strategies and tactics, proactively adjusting staffing as necessary • Assisting the CEO in funding and Due Diligence activities

International Business Development
Beijing City, China
• Developing and managing partnerships with overseas auction houses, leading auction platforms (such as Invaluable, Catawiki, Live Auctioneers), independent Swiss watchmakers, and fashion and luxury e-commerce platforms

E-commerce Product Manager
Paris, France
• Driving turnover growth through strategic partnerships with French and international media groups and luxury brands, focusing on subscription premiums, client gifts, corporate incentives, and advertising merchandise • Negotiating favorable purchasing conditions with suppliers, including price, discounts, MOQ, delivery times, and payment terms • Managing tailor-made production and supply chain operations across diverse categories such as fashion, electronic devices, food, and wines, both domestically and internationally • Expanding product offerings by sourcing new premium brands, via salons, social media platforms, and market benchmarks • Generating website traffic through targeted and engaging newsletters to showcase products and services

Client Development
Paris, France
• Conducting eCRM qualitative studies and daily monitoring of social networks, especially Instagram • Performing weekly benchmarks on clienteling, collecting and analyzing client feedback, and preparing reports • Undertaking strategic studies on the luxury industry, with a particular emphasis on the Chinese market and its evolving trends • Contributing to the development of customer gifts: design, sourcing, order management, production coordination, and shipment • Translating the new CRM website and headquarters' guidelines for Dior boutiques in China
Shanna Su's Contact Information
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