Shaena Twitty

As a freelance designer, I partner with brands across the craft, stationery, and lifestyle industries to bring unique, trend-forward products to life. From concept to production, I specialize in creating cohesive product collections, custom kits, and packaging for both direct-to-consumer and B2B retail. Highlights: • Development of monthly themed stationery + craft kits for subscription audiences • Creation of production-ready designs for stickers, embellishments, gift items & more • Lead design for curated product collections tailored to major retail buyers • Support artists and small brands with brand identity, packaging & marketing collateral • Consulted on trend strategy, product positioning, and seasonal assortments

As Senior Designer & Product Development Lead, I drove the creative direction for major product lines across the craft, stationery, and licensed goods industries. I collaborated closely with internal teams and retail partners to deliver trend-forward, retail-ready designs from concept to completion—leading everything from visual planning and packaging to cross-channel marketing. Highlights: • Spearheaded in-store programs for major craft retailers, including Michaels, JoAnn, and A.C. Moore, developing product, planos and display graphics • Developed new product categories and collections in craft, stationery, planner, and gift segments • Directed artist collaborations and licensing projects • Managed brand photography, print & digital marketing, and social content strategy • Designed and launched Shopify and Etsy storefronts, integrating D2C marketing • Represented the brand at tradeshows, consumer events, and on-camera (live TV & streaming)

As a Junior Designer, I contributed to a wide range of products and packaging while deepening my skills in layout, illustration, and product development. I supported senior team members on retail launches and gradually took on more ownership of product design & development and branding. Highlights: • Designed stickers, packaging, and giftable products across core collections • Assisted in photo shoots, catalog production, and marketing design • Supported development of scrapbooking and stationery offerings • Collaborated with licensors to implement style guide-compliant product designs • Gained experience in both domestic and overseas production processes