Sergio Martinez

• Managed cross functionally 30+ clients to ensure implementation and automation of 50+ live event programs. • Provided client-focused strategic consultation, program execution and troubleshooting services to all partners and vendors, including nights and weekends. Achieved 15% reduction in project launch timelines. • Created scalable revenue generating data sets to support data-driven goals for MLB, NBA and NHL programs. • Perused low/high performance programs ensuring on-time delivery and within scope, using Excel and Tableau dashboards to track revenue, growth, trends and budgets across the business based on SLAs. • Conducted research by accessing internal databases on Amazon Redshift, analyzed custom SQL queries and ran necessary analysis to share with clients. These measures grew program adoption and revenue 25% YoY. • Served as Subject Matter Expert of SDKs & APIs for the Ops team. Consulted partners and third-party vendors on integrating the SDK and APIs (iOS/Android) to their platform.

• Prepared project budgets and weekly P&Ls, as part of revenue management operations. • Researched and excerpted industry’s market changes bi-weekly by inspecting nationwide databases. •Tracked marketing campaigns through digital brand awareness strategies (ads, app, social media and website). • Operated as Project Manager for all projects in GA & TX, overseeing 30+ workers per project. • Established project plans to monitor and track progress. Controlled over $40 million in projects and RFPs. • Initiated the fuel sales division. Negotiated contracts and increased revenue by 22% after the first year.

• Drafted 5 winning RFPs in GA & TX. Completion rate of 50% in first year. • Advised customers in their transition to CNG with creation of feasibility studies to measure ROI. • Monitored client’s performance through KPI breakdown to achieve quarterly goals on roadmap. • Synthesized commodity pricing, expenses, and debts to determine the IRR and cash flow, for an advantageous transition to CNG, while maintaining a customer engagement of 98%. • Developed financial models from scratch for investors and corporations to obtain loans and tax credits.

• Performed Customer Relationship Management (CRM) analysis reports by area, client and product category. • Coordinated with clients/vendors in branding, positioning and Search Engine Marketing (SEM) implementation to increase revenue. • Improved the project management cycle by 18% using strategic supply and demand economics. • Provided lead generation support in the sales department. Closed ten sales worth over $3 million in 6 months.

• Published, edited and modified all content via central interface (CMS) for both company websites. • Managed the company’s LinkedIn social network account, adding fresh content every day. • Worked directly with the Head of Marketing and 8 event producers to enhance the digital presence of the firm’s entire event portfolio. • Drafted CRM configuration processes to increase attendance at events.

• Evaluated sales and reports of different promotions for all convenience stores at a national level. • Designed a revenue management process with Google Analytics to identify profitability of marketing campaigns in store, creating solutions to issues with products needing to sell more. • Constructed data trend studies of the new checkout model using Excel – VLOOKUP’s, pivot tables, IF, and macros to measure consumer’s behavior. • Trimmed weaknesses in current strategies and performed market research via surveys and focus groups.

CIDEM (Centro Integral de Educación de Monterrey) • Coordinated weekly classes. Increased attendance every year by 25%. • Developed student relationships through appropriate propositions and ethical contact methods, in order to optimize quality of service, business growth and both student/company satisfaction. • Taught four classes of 25 people for high school students. Basic and advanced English. • Implemented social media strategies and promotions to bring more students to school.

CUM LAUDE