Sergey Glamazda
Chief Operating Officer @ TRUE LABS
About
Executive leader with 17+ years of experience specializing in Esports, Sports Betting, and iGaming. Proven track record in launching and scaling digital betting products, managing esports teams, media rights acquisition, and leading gambling start-ups. Expertise includes strategic growth initiatives, go-to-market strategies, operations optimization, and innovation in highly competitive digital environments. Successfully managed large teams (up to 230 FTE), consistently delivering revenue growth, user acquisition, and profitability
Serbia
Belgrade
Gambling & Casinos
Customer Acquisition, CEOs, Cryptocurrency, Web3, Mobile Applications, Market Research, Nielsen, Analysis, Leadership, Management, FMCG, Marketing, Business Process Improvement, Competitive Analysis, CRM, Project Management, Account Management, Strategy, Marketing Research, Customer Insight
Experience

CEO of Pari Esports & Entertainment
Belgrade, Serbia
Managing esports betting vertical including: - media rights purchase and activation - team sponsorship - team JV and owned teams setup (Parivision) - brand and communication strategy - influence & streamers marketing - loyalty&gamification platform - user acquisition and retention Key deliverables: FTD, Esports turnover, RR, BHT metrics

Chief Executive Officer
Serbia
CEO of iGaming Provider (Slots/Crash) Key results: - expanded into 350 active operators - game engine update for cluster, gamble, crash features - production cycle optimized to 1 game per month - 70% growth in monthly GGR - company and office setup in Serbia

Chief Operating Officer
Liquid Mining
COO of crypto-start for Proof of Work coins and Bitcoin cloud mining. Total FTE: 100 Responsible for go-to-market strategy, product design, pricing model, legal setup and daily operations overseer. Key deliverables: - secured series A round funding - Liquid Mining product design e2e (product, financials, legal) - operational team recruitment and setup of delivery process maps - finalization of referral system and smart contract deployment - over 50k MAU users within 3 month after launch Direct reporting to founder and owner of the company

Chief Executive Officer
Moscow, Russian Federation
Management of Esports organization, including financial commitment (EBIDTA), sports results, fan-base growth and player transfers. Total number of employees and players 65 FTE's. Key results: - delivery of positive EBIDTA (tranformation from investment type of business) - teams in Dota 2, CS:GO, PUBG all are part of Top 5-6 team worldwide - launch of academy brand VP.Prodigy for both Dota 2 and CS:GO - launch of new rosters/teams with financial support from game publishers - acquisition and transfer of top players: FL1T, Yekindar, Nightfall, gpk. - growth of subscribers and impressions for organization owned media resources - Virtus.pro was Top-5 worldwide in terms of total Prize Money winnings

New Verticals Director (Sports, OTT, Auto)
Moscow, Russian Federation
A hybrid Commercial and Project/Product leadership role within Nielsen Russia. Corporate entrepreneur and start-up director of new verticals: Auto, Nielsen Sports, Nielsen OTT. Responsible for go-to-market strategy, B2B sales, team management and Client base expansion.

Business Unit Director
Moscow, Russian Federation
Sales team manager with 12 direct reports. Responsible for revenue growth, profitability increase, customer experience, new analytical tools deployment. Working back-to-back with: innovation, production, and finance departments in order to create “One Nielsen” experience and expertise for our Clients.

Operations Director Russia
Moscow, Russian Federation
Responsible for all country retail measurement operational activities: FMCG reports production, new services design&deployment, process optimization, S&OP, P&L, etc. Leading team of 12 direct reports and 230 indirect, including partners from India and Hungary. Business partner of commercial and retail service team.

Client Operations Manager NEE & Operations Director Ukraine and Kazakhstan
Kiev
Operations Director of Ukraine, Kazakhstan and Caucasus countries. In charge of production team, quality team, data validation, segmentation department, statistical operations, technical support team. In total 12 direct reports and 80+ indirect. Responsible of e2e production process overview, production planning, new product launch, budget management, recruitment process.
Sergey Glamazda's Contact Information
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