Serge Karas

Fractional CMO for high-growth AI and high-tech B2B companies

About

I apply my natural drive, global marketing experience, and passion for innovation to take businesses to the next level. I work with AI, high-tech, high-growth SaaS B2B companies to turn vision, promising technology, and first clients into scalable growth. As a Fractional CMO, I complement founder-led teams to co-develop and run go-to-market strategies - no fuss, clear, data-driven decisions, tight cadence, and measurable outcomes. Where I’m most useful: - Strategy and positioning aligned to business goals - ICP and value pitch that open enterprise doors - Pricing and packaging that support the value pitch - Proven demand playbooks that generate hard-core SQLs for a healthy sales pipeline - Governance you can rely on for transparency and accountability Areas of specialization: LLM and multi-agent platforms; data infrastructure and cloud products; B2B fintech; enterprise IT. I keep the operating rhythm simple: weekly reviews, honest funnel math, and assets that convert.

Country

United States

City

New York

Industry

Information Technology & Services

Skill

Portfolio Marketing, Demand Generation, Sales Operations, Strategic Partnerships, Business-to-Business (B2B), Market Research, Social Media Marketing, Digital Marketing, Market Analysis, Market Planning, Product Marketing, Integrated Marketing, Go-to-Market Strategy, Search Engine Marketing (SEM), Market Segmentation, Direct Marketing, Market Development, Email Marketing, Online Marketing, Marketing

Experience

Fractional CMO for high-growth AI and high-tech B2B companies

KARAS PARTNERS

2011-9 - Present · 15 yrs 1 mo

- Strategy & positioning aligned with business goals - go-to-market strategy tied to revenue targets. - ICP & value pitch that open enterprise doors - marketing foundations ensuring effective demand generation. - Pricing & packaging that support the value pitch - tiers, bundles, and terms reinforcing value and matching enterprise buying. - Proven demand playbooks generating SQLs - a smart Marketing Mix producing consistent sales-qualified leads and a healthy pipeline. - Governance for transparency and accountability - marketing & sales standards, weekly pipeline reviews, executive reporting, and reliable forecasts.

Head of Global Business Development

Desert Spark

2024-1 - Present · 2 yrs 9 mos

- Set the GTM strategy for Desert Spark’s offerings in Oman and the GCC, focused on fintech and enterprise banking. - Productized a flagship high-tech banking case into a solution offering. - Launched partner-led coverage and activated a targeted pipeline across priority banks in Oman & Qatar.

Head Of Global Marketing

Luxoft

2021-2 - 2023-12 · 2 yrs 11 mos

United States

Leading and scaling global marketing function of Luxoft, analytics and software engineering arm of DXC Technology.

Global Marketing Programs, Senior Director

Luxoft

2015-11 - 2021-2 · 5 yrs 4 mos

- Spearheaded Lean Marketing Function Transformation. - Implemented Global Repositioning and Rebranding. - Co-created demand-driven and strategically aligned offerings portfolio. - Planned and implemented industry-focused and account-specific GTMs for business. - Scaled Demand Generation for offerings via data-driven Digital Marketing mix.

VP Strategy and Marketing

Leading System Integrator

2008-5 - 2011-3 · 2 yrs 11 mos

- In charge of marketing function, including rebranding and brand development programs. - Demand generation campaigns. - Strategic consulting to shareholders, including business plan, strategy development in current economic environment. - In charge of MA activity for the group, including targets search, negotiations, deal structuturing and post integration.

VP Global Strategy

Luxoft

2007-6 - 2008-6 · 1 yr 1 mo

Main Functions: - Global M&A Strategy. - Global Marketing Strategy Development & Programs Management. Main Responsibilities: - M&A Strategy Development and Execution. - Global Marketing Campaigns Planning and Execution Management. - Company Growth Strategy Advisory.

VP Global Marketing

Luxoft

2006-5 - 2007-6 · 1 yr 2 mos

Main Functions: - Global Marketing Strategy Development & Programs Management. Main Responsibilities: - Global Marketing Strategy. - Marketing Campaigns Planning and Execution Management.