Serene Tan

Key competencies: Public Relations, Public Affairs, Corporate Communications, Brand Communications, Social Impact, Destination Marketing, Internal Communications, Employee Engagement, Content Creation, Crisis Communications & Management, Stakeholder Management, People Management & Leadership, Global Perspective. Extensive experience in Tourism, Luxury, Hospitality & F&B. Speaks English, Chinese and Cantonese. More than two decades of experience in public relations, public affairs, corporate communications and social impact covering both the commercial and consulting fields. Experienced in both traditional, digital and social media communications. Leading public affairs for Starbucks Asia Pacific. Passionately story-telling the brand's Coffee, People, Sustainability and Social Impact initiatives, sharing the love of every handcrafted beverage and inspiring customer connections. Led the public relations and corporate communications for Langham Hospitality Group globally. Responsibilities include corporate communications, crisis communications, internal communications and content creation for the group. A strong advocate for tourism in Australia, managed the PR for Tourism Australia, based in Singapore and spent more than a decade advocating and managing its public relations, elevating the brand image of the destination and was also responsible for diplomatic relations which include managing ministerial visits . Responsibilities also involved managing industry and stakeholder relationships extensively. Also experienced in the consultanting field, I was with international PR consulting firms where I focused on clients mainly in the financial services and government industries. Recipient of several industry awards and other various accolades for my work in PR and Integrated Marketing campaigns.