Seongkwon Lee

Capex Planning & Management for Global Manufacturing Technology Deployment, Infrastructure and Manufacturing Footprint Business Transformation thru Collaboration and Partnership with external party for manufacturing

- Oversee end-to-end operations across 17 markets in the APMEA West region, ensuring seamless supply chain management resulting zero OOS at retailer in GCC market during Middle East disruption. - Build strong partnership with Commercial, Finance, Regulatory to implement business cycle plan, financial matrixes and approx $20mn+ Productivity Saving in year on year and working capital optimization. - Lead the transformation of Supply Chain and Manufacturing in end market operation with factory in multiple locations(Pakistan, Algeria, Jordan, Uzbekistan and Sudan, 2 of contract manufacturing in Lebanon and Azerbaijan) through the implementation of Integrated Work System (IWS) in line with S&OP and IBPM process and Global Operating model. - Delivery of Best performance in group on 80%+ OEE and 60mins+ MTBF in PTC(Pakistan Tobacco Company) becoming Phase 3 in IWS(3rd in BAT followed by Korea, Indonesia) and Uzbekistan ready for Phase 2 qualification in 2026. - Drive significant improvements in Health and Safety awareness and enhanced annual Sustainability index performance and Serious Injury. • Repurpose of Uzbekistan factory as Supply hub factory for Central, Caucasus and Iraq thru sourcing review generating $95mn Export NTO in 2025 vs $54mn in 2023 enabling and strengthening the position of engagement with Government on regulatory agenda. 2FIRSTS | BAT Uzbekistan and Regulators Discuss Production Modernization and Export Expansion • Over $10mn Capex investment in Uzbekistan factory to deliver Supply Hub on Tobacco Heating Product and others. • Created the concept of Fit-Crew in BAT by utilising surplus crew in PTC with technical & process capability with operators and great turnaround of the performance in Nigeria, South Africa and Sudan factory from single digit MTBF to 10mn+ and 10%+ OEE jump within 4 weeks.

• Leadership team member organized to run 12 markets in GCC, Pakistan, Sri Lanka, and North Africa and deliver cycle plan for the markets while committing CoGs for end market P&L. • Lead the transformation of Supply Chain & Manufacturing through the implementation of Integrated Work System (IWS) - Phase 2 Progress in Pakistan and implementation of GCC sourcing model to de-risking of high dependency of Sueze Canal & Red Sea. • Further accelerate PTC(Pakistan Tobacco Company) as Regional Supply Hub since 2018 resulting over $200mn accumulated in 2025. •$20mn Capex investment over 3 years for Nicotine Pouch capability including building with GMP(good manufacturing practice) and new capability of manufacturing of pouch and packaging to drive growth agenda in new category beyond conventional tobacco business. • Successful delivery of Vertical Supply Network implementation in Pakistan for Nicotine Pouch product enabling cost advantage and speed to market thru local supplier development of Tier 1 and 2 for injection molding & tooling, wrapping material resulting de-risking of Forex. • Local Talent development & D&I acceleration is becoming best performing Operating unit. • Prioritize the investment on ESG focusing on renewable energy with on-site solar park generating 5.3 MW of clean energy at PTC and water recycling up to 50% and waste recycling up to 95% in PTC. • Introduce Health & Safety Drumbeat by cross check and benchmark the performance within operating unit and drive awareness of Health & Safety aiming for Zero on EHS Index. • Digital interface between machine data(PLC data) into Data lake thru Robotic Process Automation and pulling this into Power BI for instant analysis and decision making for resource allocation and prioritization of maintenance plan available in Power BI report which can go down deeper to hourly level of performance tracking by operators and module or machine level provided with loss tree of unplanned downtime in near real time basis.

• Operation Leadership role at Top team to enable and deliver Cycle Plan with target COGS product launches in Japan, Korea and Taiwan under S&OP, IBPM Process and Global Operating Model. • Launching of glo Proslim(Red Dot Design Awarded) in Japan thru the partnership with Korean ODM partner for device manufacturing and deliver accelerated commercial launch in 7 months from approval of Proof of concept as 1st time ever end market driven innovation. • Drive manufacturing excellence through Integrated Work Systems (IWS Phae 2, 1st in BAT), achieving over 80% OEE and manufacturing cost competitiveness more than double of UPMH than other factories (Singapore, Indonesia) • Export NTO from ambition as regional supply hub resulting $400mn+ in 2020.

• Lead the team in UK and China for global manufacturing, supply chain, procurement, and new product launches for Vapour products worldwide and support & supply 1st worldwide launch of Vuse ePod in BAT network. • Synchronize demand vs capacity while combining batch and run size and drive proactive capacity management with optimized CoGs in collaboration with suppliers. • Implemented Operational Excellence initiatives, focusing on Value Stream Mapping, Loss Elimination, and Process Automation with contract manufacturing partners in China aiming to delivery COGS stability and year on year 10% of COGS reduction thru Productivity Initiatives. • Embedding Product Life cycle management on electronic device with sourcing strategy end to end Tier 2 supply chain such as long lead time component for the device and injection moulding capability and capacity review under Global S&OP process.

Operation lead to FDA process for new product introduction tobacco heating product in particular of SE and PMTA in US market.

Successfully led BAT Korea manufacturing, driving growth as regional supply hub and leading innovation in New Category business in Japan and Korea market as 1st Korean national to leadership role in the organization as Top team member with over 450 permanent employees with 200 outsourced employees generating annual profit of approx. $20mn from the factory. • Lead & oversee approx. $200mn capex investment in 2016~17 for factory expansion in relation to Tobacco Heating Product requiring new building standard and new manufacturing line set up including clean room operation, warehouse automation, designing of factory lay-out and material flow and completed phase 1 expansion in 7 months including manufacturing line set up enabling for launching of 1st tobacco heating product in Japan and Korea. • Spearheaded the establishment of a regional supply hub, delivering approximately $100mn export NTO in 2016 across 15 countries and scaling up the size of net profit to $20mn. • Achieved best-in-class KPIs in OEE, Quality, and OTIF, enhancing customer satisfaction and operational efficiency. • Up to 20% of management were given development exposure thru short-term and long-term international assignment in annual basis to build strong local succession plan for Key roles. • Achieved best-in-class KPIs in OEE, Quality, and OTIF, enhancing customer satisfaction and operational efficiency. • Proactive and pragmatic approach to address and drive the solution of global out of stock for Glo Device post launch in Japan in 2017 due to EV battery surge in demand in worldwide by bringing the partnership between BAT and Samsung SDI for new supply contract. •Introduce daily quality monitoring and tracking system with proper SLA agreed with the customer in order to serve Japan market. Initial root cause with recommended action to the customer could be provided within 24 hours with full traceability information provided by MES and SAP WM capabilities

• Risking taking of IR(industrial relations) turbulence as an opportunity to turn around the business profile by setting up clear goal to become export hub from domestic oriented. Focus on building the foundation of employee relationships by reconnecting with and sharing the moment of truth where the factory is in BAT worldwide network and who are the competitors to win more volumes. Export NTO from $30mn in 2013 to $70mn in 2014. • Drive the discipline at working place and challenge the status quo even though the tension was peaked during the negotiation of salary and CBA or at the disciplinary committee. Above effort delivering strike free agreement and 3 years salary negotiation sign-off in 2014. • Full deployment of SAP PM(Plant Maintenance) of Preventive Maintenance with scheduling incorporating with Production Scheduling in entire production facility. Further implement condition-based monitoring system as a part of regular PM task. Corrective, Preventive Maintenance and spare part management were embedded into SAP PM that provides clear visibility on the consumption of spare parts with RCA, Action planning and Run to Target tracking.

• Responsible for supply planning, logistic/distribution and New Product Introduction. Deliver & execute the best product launch – Kent Click. • Accreditation of AEO of BAT Korea Manufacturing recognized by Korea Custom Service as evidence of high level of integrity and process compliance.

Cross cultural experience being responsible of tobacco process & cigarette production team out of Korea which was 1st case in Korea Operation team. Record breaking performance in productivity and quality improvement to serve domestic and export markets.

Set up and commission the process and the equipment and manage tobacco manufacturing process approximately 10,000 tons and 17 Billion cigarettes per year to maintain product and production performance based on the analysis of process data to meet the quality specification. Introduction SAP in production to manage and analysis KPI.

Lead the company enhancement project and cooperate and coordinate the project with Headquarter. Plan and prepare the budget and time schedule and design the factory lay-out. Determine the work-scope based on the requirement from the project and allocate to local and foreign suppliers

Design the semi-automation equipment and casting mold and lead, install and test new equipment; focusing on improved safety and productivity. Participate on product launch of new production lines.