SELVARAJ RAMAKRISHNAN

Major Duties and Responsibilities: o Oversee digital sales channels, social commerce & brand website. - List new products and optimize for SEO. - Plan & Execute marketing campaigns strategy to drive sales. - Generate monthly sales report and analysis for improvement. - Create and manage content for e-commerce & social media platforms. o Plan & execute social media campaigns & Google ads. o Monitoring and analyzing performance metrics and optimizing for better ROI. o Plan e-commerce content calendar and schedule social media posts. o Manage inventory accurately to avoid stock out and overselling. o Support brand pop up stores by using POS system.

Responsible for end-to-end eCommerce performance including sourcing, content creation, and management, pricing, sales, product ranking, on-site visibility, digital marketing, order management, order fulfillment, inventory management, etc. Day-to-Day responsibilities: o Digital Marketing Strategy  Conduct market research and competitor analysis.  Develop and execute marketing content strategies.  Create and manage Google and Meta Ads campaigns. o Reporting and Analysis  Monitor sales, campaigns, and manage budget.  Optimize paid advertising campaigns for better ROI.  Enhance campaign effectiveness by using split testing (A/B Testing) and CRO.  Collaborate closely with cross-functional teams to achieve business objectives and initiatives. o Content Planning, Creation & Management  Plan the content based on the e-commerce calendar.  Create and manage banners, graphics, and videos using Canva.  Re-purpose the winning contents for optimization. o Brand Positioning:  Defining and upholding the brand's position within the market.  Ensuring consistent brand representation across all communication platforms. Brand Website Management: o Product management o Website management o Marketing & Promotion o Update Content & Optimization o Analytics & Reporting

Led in preparing cost estimations for EPC projects to support global tender team in the tender process. • Led a team of 8-10 engineers, commercial executives and cost estimators to analyze requirements and prepare tenders for pre-bid purposes. • Perform make or buy analysis and provides input to outsourcing decisions. • Supplier management in both local and overseas in terms of risk assessment and supplier performances. • Establish should cost library by working with engineering team and suppliers. • Involve in product development to give inputs in terms of manufacturability and cost. • Coordinate between engineering and manufacturing to optimize the design. • Create standardized master material strategy based on the completed projects. • Monitor and follow up for total variance for the landed cost estimates versus actual. Key Achievements: • Established cost book for standard products which improved tender lead time by 40% • Established cost sheet template for non-standard parts which has yielded data accuracy by 60% • Earned “GEM Award” for establishing cost book and cost sheet template

Managed multiple EPC projects to ensure product design is optimized for manufacturing with low cost. Upkept of all engineering-related documents and standardizing assembly and test procedures according to project specific requirements. • Planned and managed multiple engineering projects from conceptual development to handover • Identified project risks via Risk Assessment (RA) methodology and devised means to reduce and manage associated risks • Ensuring smooth execution of projects, acting as a Subject Matter Expert (SME) and providing advice on operational issues to minimize delays • Led the Product Responsible Engineering team to create standard product catalogue by using SCRUM method, resulting in an improvement in lead time by 30% Key Achievements: • Established engineering geometry standards which reduced engineering errors by 70% • Standardized FAT / SIT procedures which improved engineering document delivery time by 40%

Led and managed the assigned product lines, through its entire life cycle starting from engineering until point of delivery to client. Stakeholder in the development and execution of Global product line business plans and strategies. Prepare and execute yearly goals, objectives, strategy and budget for the product group in line with the strategic direction of the organization. • Key management representative for the Subsea Operations in Nusajaya, Malaysia towards global Oil & Gas clients such as ExxonMobil, BP, Shell etc. • Consolidate and agree demand volume from all location and ensure on time delivery of product as well as documentation to agreed contractual dates. • Plan and execute business within the corporate guidelines, procedures and local laws. • Engage Global Sourcing organization when strategies do not accommodate the business. • Ensure analysis is been conducted on order variances and amend to reflect true cost of the products. Implement corrective action to rectify process to ensure cost control when necessary. • Lead, manage and engage direct reports to ensure optimal performance and development. Key Achievements: • Gathered and analyzed customer feedback to develop a new process that reduced non-conformance by 45%. • Coaching and mentoring direct reports and stakeholders across all functional departments which has yielded 40% cost reduction and 30% improved lead time.

Support multiple EPC projects by gained valuable experience in product technical knowledge, analyzing non-conformance, optimizing the solution to fix quality issues in horizontal connection system for subsea application. Technical point of contact in Asia Pacific for all queries from both internal and external related to projects assigned. • Identify operational / manufacturing issues and provide technical and logical solutions to resolve and to improve lead time. • Ensured all deliverable are meeting customer quality requirements in each project. • Prioritize tasks and coordinate with multiple stakeholder to meet on time delivery by achieving zero defect. • Participate and contribute in continues improvement projects. Key Achievements: • 40% improved lead time in manufacturing by implementing non-conformance disposition template to standardize the process. • Coaching and mentoring engineers and manufacturing team both in house and external in Geometric Dimensioning & Tolerancing (GD&T) which has yielded 40% cost reduction and 30% improved lead time. • 60% reduced manufacturing errors by gathered non-conformance data from global team, analyze the trend, identify the common problems and propose feasible and sustainable solutions.