scott keating

vice president, crm

Country

united states

City

new york

Industry

entertainment

Skill

customer acquisition, web analytics, customer experience, digital strategy, digital marketing, crm, integrated marketing

Experience

vice president, crm

amc networks

2018-1 - Present · 8 yrs 9 mos

Lead the development and launch of AMC Network's Fan Engagement and CRM Platform, including Fan ID Graph, Data Management Platform, segment targeting, and messaging capability. Responsible for team mission, investment & partner strategy, audience growth, and revenue development.

senior director, analytics and reporting, espn global data

espn

2015-9 - 2018-1 · 2 yrs 5 mos

Lead efforts to build and grow ESPN’s suite of data products, including audience segmentation, analytics, and targeting capability in support of ESPN Marketing and Ad Sales Digital campaigns.

senior director, crm

espn

2007-9 - 2015-9 · 8 yrs 1 mo

Built, developed, and managed best in class CRM solution including 1st party data architecture design, analytics support, and targeting capability for ESPN Marketing and Sales. Responsible for team mission, strategic direction, investment strategy, and revenue development.

senior manager

citi

2004-6 - 2007-9 · 3 yrs 4 mos

Managed online acquisition product development team for all Core and College Card brands. Responsibilities included offer testing, creative development, and budget allocation, and acquisition portfolio P/L.