satvir mundi

freelance senior data strategist

About

A highly experienced Senior Data planner with an excellent technical knowledge of data infrastructure and campaign tools, due to early career in this area, resulting in the ability to leverage existing data to maximize commercial opportunities both in the form of retention and acquisition. Expertise in leading large strategic projects from conception to implementation demonstrating commercial acumen, data literacy and exceptional problem solving ability. Experience in creating, scoping & driving a robust contact strategy for retention, cross sell and acquisition within a life cycle marketing approach.

Country

united kingdom

City

staines

Industry

marketing and advertising

Skill

direct marketing, pricing, customer insight, stakeholder management, marketing strategy, business strategy, new business development, segmentation, analytics, leadership, market analysis, strategy, database marketing, databases

Experience

freelance senior data strategist

karmarama

2017-7 - 2017-12 · 6 mos

freelance senior data strategist

caci international inc

2019-1 - Present · 7 yrs 9 mos

senior crm manager

centrica

2011-9 - 2014-8 · 3 yrs

insight analyst

tnt post uk

2010-6 - 2011-9 · 1 yr 4 mos

At Door Drop Media I was responsible for providing valuable insight from historical marketing campaigns taking into account the impact of seasonality, pricing proposition and overall creative cut through to asses and forecast the performance benchmarks of future campaigns and increase ROI.

senior data planner

centrica

2014-8 - 2015-12 · 1 yr 5 mos

freelance senior data strategist

stack works

2018-3 - Present · 8 yrs 7 mos

freelance senior global crm strategist

spark44

2019-9 - 2019-11 · 3 mos

freelance senior data planner

merkle | dbg

2016-2 - 2017-6 · 1 yr 5 mos

About Merkle | DBG: Merkle | DBG is a data and technology agency, focusing on optimising customer data to drive intelligent marketing and deliver business growth. The business has a £13m turnover and employs 140 people, working from offices in London and Bristol. Services include Marketing Database Solutions, Multichannel Campaign Management, Data and Business Intelligence, Data Visualisation, Digital Communications Strategy, Email Marketing, Analytics and outsourced Campaign Management. To support the delivery of a wide range of marketing solutions, Merkle | DBG has a collection of market-leading tools and strategic partnerships with all the top industry technology providers, including Adobe, IBM Unica, RedPoint, SAS, Tealium, Apteco FastStats, Kitewheel, 3Radical, QlikView and Tableau. Their clients cover multiple sectors and include VW Group, Ted Baker, Whitbread and NowTV.