Sathya Priyan M

Marketing & Operations Manager @ siliconindia

About

Growth and Demand Generation Marketing Leader with 5+ years of experience driving multi-region pipeline, global campaigns, and automation-led marketing for enterprise software and intelligent automation solutions. Proven expertise in building high-performing, multi-channel programs that accelerate revenue, strengthen brand visibility, and optimize the full marketing funnel. I specialize in marketing automation, behavioral intelligence, CRM optimization, and enterprise-level GTM execution across APAC, EMEA, and North America. With a track record of enabling 30%+ qualified pipeline growth and improving conversion metrics using data-driven strategies, I help organizations scale efficiently while creating predictable, measurable demand. Passionate about connecting global brands with the right decision-makers through strategic content, strong GTM alignment, and performance-focused campaign architecture.

Country

India

City

Bengaluru

Industry

Media Production

Skill

Enterprise Marketing, Zoho CRM, Campaign Effectiveness, Act! CRM, Integrated Marketing, Demand Generation, Fortune 500, Multi-Channel Marketing, Behavioral Analytics, AMBA AHB, Microsoft Office, SQL400, Commerce, Sales & Marketing Leadership, Marketing Operations, Growth Marketing, Global Transformation, Predictive Analytics, Campaign Analytics, Marketing

Experience

Marketing & Operations Manager

siliconindia

2021-4 - Present · 5 yrs 5 mos

Bengaluru, Karnataka, India

Global Growth Marketing & Pipeline Impact Drove multi-region demand generation programs delivering a 30% increase in qualified enterprise pipeline across APAC, EMEA & North America. Improved MQL-to-SQL conversion by 40% using behavioral tracking, predictive analytics, and full-funnel optimization. Developed and executed programs targeting Fortune 500 executives exploring workflow automation and digital transformation solutions. Integrated Campaign & Cross-Functional Leadership Led campaigns across email, social, webinars, editorial, and partner channels. Worked closely with sales, product, and editorial teams to ensure unified global messaging. Managed cross-functional teams of 10+ members improving execution efficiency. Marketing Automation, CRM & Data Intelligence Built automated workflows, lead scoring models, segmentation frameworks, and nurture journeys. Reduced lead response time by 25% through CRM process enhancements. Managed dashboards tracking funnel velocity, attribution, and campaign ROI. Operational Excellence Improved enterprise and partner onboarding processes reducing turnaround by 20%. Standardized global marketing operations enabling consistent execution.

Marketing Operations Manager

SiliconMedia Technologies Pvt. Ltd.

2021-4 - Present · 5 yrs 5 mos

Global Growth Marketing & Pipeline Impact •Led multi-region demand generation programs achieving a 30% increase in qualified enterprise pipeline across APAC, EMEA & North America. •Improved MQL-to-SQL conversion by 40% using behavioral tracking, predictive analytics, and full-funnel optimization. •Designed and executed multi-channel programs targeting Fortune 500 leaders evaluating workflow automation and digital transformation. Integrated Campaign & Cross-Functional Leadership •Spearheaded campaigns across email, social, webinars, editorial, and partner ecosystems. •Collaborated with sales, product, editorial, and operations in a matrixed environment, ensuring unified GTM messaging. •Led cross-functional teams of 10+ members, improving alignment and campaign execution efficiency. Marketing Automation, CRM & Data Intelligence •Built automated workflows, lead scoring models, segmentation strategies, and journey-based nurture streams. •Improved CRM operations—reducing lead response time by 25% and increasing attribution accuracy. •Managed dashboards tracking intent signals, funnel velocity, and campaign ROI. Operational Excellence •Improved enterprise onboarding and partner processes, reducing turnaround by 20%. •Implemented standardized global marketing processes improving execution consistency.