Sasimon Kiangkitiwan

Assistant Manager- Marketing @ i-Tail Corporation PCL

About

As an Assistant Department Manager at i-Tail Corporation, I'm the Head of Marketing side. I lead the Marketing strategy and execution for various pet food products, with a focus on brands and product development, marketing communication, and e-commerce. I have over 10 years of experience in brand management, marketing communication, digital marketing, digital ads planning and targeting, social media contents and KOL management, and e-commerce management. My experiences also cover wide range of products from health foods, milks,kids' snacks, supplements and pet foods. My mission is to create value for customers, partners, and stakeholders by delivering high-quality products, engaging campaigns, and innovative solutions that meet their needs and preferences. I have a proven track record of driving sales growth, expanding product portfolio, and strengthening brand equity across multiple channels and platforms.

Country

Thailand

City

Sam Wa Tawan Tok

Industry

Non-profit Organization Management

Skill

Brand Strategy, Facebook Marketing, Brand Marketing, Budget Management, Media Strategy, Product Marketing, Microsoft PowerPoint, Project Management, Market Research, Viral Video, Customer Marketing, Content Planning, Leadership, Presentations, Branding & Identity, Market Planning, Teamwork, Social Media, Strategy, Social Media Marketing

Experience

Assistant Manager- Marketing

i-Tail Corporation PCL

2021-1 - 2024-4 · 3 yrs 4 mos

Phaya Thai, Bangkok City, Thailand

Brand Lead: Lead for brands’ direction, product portfolio expansion and P&L. Foresee trends and growth strategy. New Product Development Lead: Work on new product development from product concept, pet palatability test, consumer research, package design until launch. Marketing Communication and Digital Marketing Lead: Plan & execute all marketing campaigns both online & offline including TVC, KV, social media (Facebook, Youtube, TikTok, Instagram, Line), KOL partnerships, store visibility, events and loyalty campaign. E-Commerce Growth Lead: Build sales growth on Lazada, Shopee, Line Shop, TikTok Shop and influencer affiliates. Plan promotion campaigns, price structure. Design shop visibility. Cooperate with Lazada for special support.

Brand Manager

4Care Co., Ltd.

2013-12 - 2020-12 · 7 yrs 1 mo

Bangkok, Bangkok City, Thailand

Team Lead: Lead team of 5 subordinates (digital marketing, graphic design, marketing, online sales, marketing support). Brand Lead: Handle “BALANCE” brand. Create marketing plan both ATL & BTL, Cooperate with sales team for distribution plan, forecast & promotion plan, Seek partnership with KOL, restaurants & universities for activities and clinical researches. Marketing Communication & Digital marketing Lead: Direct strategy & drive growth on all social medias (Facebook, IG, YouTube, Line & Website), Produce TVC and all digital contents on Facebook, Youtube, Google SEO & SEM ads till in-store POPs. Head of New Sales Channel : Seek & set up new sales channels on Lazada, Shopee, JD Central, Line & mobile direct sales. New Product Development: Develop new products from concepts, package designs, P&L, price, forecast, distribution strategies till launch with marketing plan.