Saransh Kumar

1. Established the Digital Audience Management function from ground up, defining governance framework, operating scope, and CRM standards; strengthened database integrity across a 1.5M+ contact base. 2. Improved CRM data quality by 1.33%, eliminating 20,000 invalid/non-compliant records and implementing structured validation protocols to enhance campaign reliability and compliance posture. 3. Leading UAT and database governance for enterprise Martech migration to Salesforce Marketing Cloud (SFMC), overseeing data validation, journey testing, audience mapping, and defect resolution to ensure seamless platform transition. 4. Serving as Database Lead in large-scale migration project, aligning marketing automation workflows with Salesforce CRM architecture and contributing to Customer Data Platform (CDP) implementation for unified audience view and lifecycle orchestration. 5. Streamlining Marketing–Sales integration, enhancing audience segmentation logic and improving CRM-to-marketing sync efficiency to enable more precise targeting and performance tracking.

As Senior Digital Specialist, partnered with regional leadership to architect and execute multi-channel demand-generation programs across APAC, focusing on email, web, and paid media. 1. Led & scaled APAC campaigns for Deloitte Australia’s professional services line—engaging 300+ stakeholders; boosted email open rates by 22% and increased MQLs by 18%. 2. Architected dynamic subscription/unsubscription workflows in Eloqua to comply with Australian privacy regulations, reducing manual segmentation by 70% and cutting unsubscribe response time from 48 h to under 4 h. 3. Designed Tier 1 thought-leadership campaigns using Adobe Experience Manager, Google Ads, and LinkedIn Ads—achieving a 15% uplift in landing-page conversions and reducing CPL by 12%. 4. Built executive dashboards in DOMO and Oracle BI to track CTR, CPL, and MQLs; post-campaign audits uncovered optimizations that improved engagement by 10% MoM. 5. Partnered with Salesforce CRM admins to create hyper-segmented target lists, increasing email deliverability from 92% to 98% and cutting bounce rates by 5%. 6. Authored 15+ SOPs for new hires; led onboarding sessions that reduced ramp-up time from 4 weeks to 2 weeks for junior associates.

1. Executed B2C email automation and web content strategies for multiple Fortune 500 clients in Microsoft Certain, Marketo, and ON24. 2. Launched end-to-end email campaigns (events, webinars, gated content) achieving an 18% increase in CTR and a 12% reduction in unsubscribes. 3. Published locale-specific pages in Adobe Experience Manager; improved page load times by 20% through optimized assets. Developed post-event nurture programs that re-engaged 2,000+ registrants and drove a 25% lift in event-to-lead conversions. 4. Created dynamic landing pages with personalized content blocks; A/B tests yielded a 14% lift in form submissions.

Responsibilities 1. Publishing the Content on the Website using Adobe Experience Manager 2. Performing various tests on the web pages.

Developed IT Asset Management System for an Organization using SQL, Microsoft Visual Studio under IT department

Developed a prototype of enhanced Automated Fare Collection System

I've completed my B.Tech in Computer Science and also have touched the various aspects of Big Data Analysis and i've also have hands on experience of Working at Tableu and Orange, PowerBI & Rapid Miner