Sarahí Arroyo
Marketing Manager Latam @ The North Face
About
Dynamic Marketing Manager with over a decade of experience driving growth mainly in the sports for retail & fashion sector. I excel at developing and implementing innovative marketing strategies that boost revenue and enhance brand visibility. As a passionate advocate for marketing, I am eager to engage in industry events to discuss current trends and best practices. I aim to contribute to conversations that shape the future of the field and foster collaboration among professionals. Recognized for my contributions, I was featured in Informa BTL as part of Mujeres de Altura 2024. I am committed to leveraging data-driven insights to create impactful marketing solutions that resonate with audiences and drive brand success.
Mexico
Mexico City Metropolitan Area
Apparel & Fashion
Brand Support, Product Launch and Repositioning, Cross-functional Collaboration, Market Mapping, Event Design and Management, Channel Growth Strategy, Sponsorship Management, Sales Contest Coordination, Sales Growth Strategy, Brand Loyalty Enhancement, Strategic Communication, Performance Analysis, Growth Strategy, Budget Management, Brand Development, Sales Analysis, Pre-sales Planning, Sponsorship Acquisition, Brand Positioning, Category Growth
Experience
Marketing Manager Latam
The North Face
Mexico City, Mexico
Oversee marketing operations across Mexico and 6 LATAM distributors, aligning brand strategies regionally. Lead and develop marketing teams, driving annual and seasonal plans in coordination with U.S., Mexico, and LATAM brand goals. Manage budgets effectively, while supervising retail expansion initiatives and ensuring consistent brand execution across markets
Marketing Manager
The North Face
Mexico
Drove 33% revenue and 53% profit growth Led Trade Marketing, Digital Mkt, Media, Brand, PR, and Design. Secured Best Retail Store in the Americas 2023 for The North Face. Won 10+ awards for the "Global Warming Series" campaign. Launched Trail Running in Mexico, impacting 20,000 UTMS runners. Snow Sports campaign reached 45M via top Mexican media. Led marketing team, shaping annual and seasonal strategies. Opened 18+ stores and conducted sales analysis.
Sportstyle Prime & Select Manager
PUMA Group
Achieved 60% growth vs LY. Led 360 marketing: trade, media, PR, events, and campaigns. Managed sales analysis and pre-sales planning. Developed ambassador strategies and coordinated photoshoots. Implemented best practices and closed talent negotiations. Managed communication across PR, media, and consumer channels.
Performance manager (Running, training & fitness)
PUMA Group
Mexico
Achieved 65% growth in Training and 35% in Running vs LY Launched a women’s training club and implemented best practices. Developed annual brand map for pre-sales and sales analysis. Organized bootcamps, secured sponsorships, and strengthened brand positioning through events.
Account Marketing Specialist
adidas
Achieved 15% growth across 12 channels vs LY Drove 30% growth in running through Pacific Marathon sponsorship and event activations. Boosted sales by 66% through strategic contests and support initiatives. Enhanced brand loyalty with targeted activations, benefits, and campaigns. Delivered impactful seasonal presentations on commercial strategies.
Marketing Coordinator
Novartis
Mexico City Area, Mexico
Conducted market mapping, sales analysis, and local strategy planning. Coordinated the Exjade patient program and managed adherence guides to optimize patient support. Designed and executed compliant scientific medical conferences. Managed a 10M MXN budget across two brands, mentoring a marketing intern.
Trainee
Novartis
Oncology
Supported two brands: Jakavi (Myelofibrosis) and Exjade (Iron Toxicity). Planned and produced materials for physicians, sales teams, and patients. Provided direct support to the sales force with diagnostic tests and tailored materials. Participated in the launch and repositioning of both brands.
Education
Centro de Estudios en Ciencias de la Comunicación
Marketing
Elaboración de 9 planes de mercadotecnia (campañas publicitarias, análisis e investigacion de mercados) Embajadora del CECC
Sarahí Arroyo's Contact Information
Phone
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