sarah bird

chief executive officer

About

As a Senior Executive, I have had the opportunity to help both large and small CPG companies build brands that achieve strong sales, market-leading status and profitability. Grounded in CPG best practices, I been part of the leadership team which defined organizational vision, mission and culture and put plans in place to drive tremendous growth. I am passionate about building mission driven businesses and teams. I am known for being an inspiring, authentic, collaborative leader, who naturally builds strong cross functional and industry relationships. My competencies include: * Strategic Planning * Brand Management * Marketing Communications (Advertising, PR) * Social Media and Digital Marketing * Consumer and Category Insights * Cause Marketing * Innovation * Organic and Natural Industry

Country

united states

City

boulder

Industry

food production

Skill

marketing, brand management, public relations, strategy, social media, marketing strategy, consumer products, integrated marketing, strategic planning, management, customer insight, community outreach, food, p&l management, product development, leadership, brand development, cross functional team leadership, program management, forecasting, business strategy, fmcg, start ups, market research, entrepreneurship, new business development, business planning, brand architecture, marketing communications, advertising, trade marketing, online marketing, social media marketing, competitive analysis, e commerce, digital marketing, business development, shopper marketing, marketing management, marketing research, income statement, strategic partnerships, corporate social responsibility, market planning, grocery, product marketing, pricing, keen listener, analytics

Experience

chief executive officer

bhakti chai

2016-7 - Present · 10 yrs 3 mos

chief sales and marketing officer

three twins organic ice cream

2015-6 - 2016-6 · 1 yr 1 mo

Member of the senior leadership team, charged with driving sales growth and building the Three Twins brand. Managed sales team, broker network and retail business, as well as marketing functions including social, digital and field marketing. Board of Directors Member

chief commercial officer

ecologic brands

2014-1 - 2015-1 · 1 yr 1 mo

Ecologic is an innovative, disruptive and award winning manufacturer of paper bottles. Responsible for helping set company strategy, led development of investor deck and participated in fundraising. Accountable for business development and for building the Ecologic brand, managed sales and marketing teams.