Sarah Shorter
Product Development Coordinator @ Golden Bear Toys
About
As a Product Development Coordinator at Golden Bear Toys, I assist product managers with their administrative tasks, manage the sampling requirements of the business throughout the development process and liaise with other departments of the business on behalf of the product development team. I have recently taken on additional responsibility within quality assurance including packaging requirements and product inspections. My previous role at Golden Bear was Brand Coordinator. In this role I assisted brand managers with the execution of brand plans and I was responsible for creating and executing an internal insights newsletter and managing marketing samples. I worked closely with the marketing manager, the design team, and external agencies to develop and implement creative strategies that increase brand awareness and improve sales performance. I hold a MA in Automotive Journalism from Coventry University, where I honed my skills in writing, editing, and presenting I also have a bachelor's degree in Public Relations and Communications from Southampton Solent University, where I learned the theory and practice of integrated marketing communication and PR campaign planning. I volunteered to work in the media centre at Goodwood Festival of Speed in 2017, where I checked in national and international journalist, provided them with press packs and answered an enquiries. Throughout my education and part-time work, I have developed several skills including working to deadlines and under pressure. Within my studies have completed many units including Integrated Marketing Communication and PR and Campaign Planning these have taught me theory surrounding PR and marketing with many opportunities to complete pitches and communication plans. I have participated in various events at University including; Meet the Professionals, E-Campaign and Crisis Simulation Day. I am passionate about motorsport, TV, films, music, and books, and have a natural curiosity.
United Kingdom
Telford
Consumer Goods
Package Management, Automotive Writing, Automobiles, Email Marketing, Marketing, Tradeshow Planning, Brand Strategy, Marketing Campaign Management, Internal Marketing, Marketing Agencies, Audio Editing, Daily Operations Management, Presenter, Event Management, Marketing Writing, Marketing Communications, Call Processing, Content Creation, Managing Media Relations, Marketing Copy
Experience

Product Development Coordinator
Managing sample requirements for trade shows, asset photography, marketing activity and previews/sales activity. Communicating with Hong Kong office. Liaising with various departments on behalf of Product Development including Sales, Brand and Marketing. Assisting Product Development managers in day to day including administrative tasks. Managing product trackers and assisting with packaging development. Assisting with sound file cutting and localisation for products.

Brand Coordinator
Involvement and input into the creation of Brand strategies. Collaborating closely with various departments in a fast-paced environment. Managing multiple projects and priorities. Creating and distributing company's monthly Insight Newsletter using Webflow. Creation of brand decks and one pagers for Sales team and Brand Managers for pitching. Managing samples stock and distributing to influencers and media.. Liaising with external agencies on marketing plans, PR opportunities and getting product samples out. Brand Management - Sooty & Twirlywoos Presenting & Hosting internal and external meetings Research - Competitor/Trends/Products/Consumer Copywriting - Product copy. Schedule and coordinate meetings Assisting with marketing and managing the development of the product ranges and range plans, (including packaging) for the Brand Manager’s designated brands. Assisting Brand Managers with research and general day-to-day tasks.

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Education

Communication, General
2:1 Completed theoretical and practical work with a final year project working with a local charity. Completed 6 weeks of work experience with 4 PR agencies. Here I learnt skills relating to producing PR content, asset management, media relations and client relations.
Sarah Shorter's Contact Information
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