Sarah Shorter

Sarah Shorter

Product Development Coordinator @ Golden Bear Toys

About

As a Product Development Coordinator at Golden Bear Toys, I assist product managers with their administrative tasks, manage the sampling requirements of the business throughout the development process and liaise with other departments of the business on behalf of the product development team. I have recently taken on additional responsibility within quality assurance including packaging requirements and product inspections. My previous role at Golden Bear was Brand Coordinator. In this role I assisted brand managers with the execution of brand plans and I was responsible for creating and executing an internal insights newsletter and managing marketing samples. I worked closely with the marketing manager, the design team, and external agencies to develop and implement creative strategies that increase brand awareness and improve sales performance. I hold a MA in Automotive Journalism from Coventry University, where I honed my skills in writing, editing, and presenting I also have a bachelor's degree in Public Relations and Communications from Southampton Solent University, where I learned the theory and practice of integrated marketing communication and PR campaign planning. I volunteered to work in the media centre at Goodwood Festival of Speed in 2017, where I checked in national and international journalist, provided them with press packs and answered an enquiries. Throughout my education and part-time work, I have developed several skills including working to deadlines and under pressure. Within my studies have completed many units including Integrated Marketing Communication and PR and Campaign Planning these have taught me theory surrounding PR and marketing with many opportunities to complete pitches and communication plans. I have participated in various events at University including; Meet the Professionals, E-Campaign and Crisis Simulation Day. I am passionate about motorsport, TV, films, music, and books, and have a natural curiosity.

Country

United Kingdom

City

Telford

Industry

Consumer Goods

Skill

Package Management, Automotive Writing, Automobiles, Email Marketing, Marketing, Tradeshow Planning, Brand Strategy, Marketing Campaign Management, Internal Marketing, Marketing Agencies, Audio Editing, Daily Operations Management, Presenter, Event Management, Marketing Writing, Marketing Communications, Call Processing, Content Creation, Managing Media Relations, Marketing Copy

Experience

Golden Bear Toys

Product Development Coordinator

Golden Bear Toys

LinkedIn
2024-4 - Present · 2 yrs 6 mos

Managing sample requirements for trade shows, asset photography, marketing activity and previews/sales activity. Communicating with Hong Kong office. Liaising with various departments on behalf of Product Development including Sales, Brand and Marketing. Assisting Product Development managers in day to day including administrative tasks. Managing product trackers and assisting with packaging development. Assisting with sound file cutting and localisation for products.

Golden Bear Toys

Brand Coordinator

Golden Bear Toys

LinkedIn
2022-9 - 2024-3 · 1 yr 7 mos

Involvement and input into the creation of Brand strategies. Collaborating closely with various departments in a fast-paced environment. Managing multiple projects and priorities. Creating and distributing company's monthly Insight Newsletter using Webflow. Creation of brand decks and one pagers for Sales team and Brand Managers for pitching. Managing samples stock and distributing to influencers and media.. Liaising with external agencies on marketing plans, PR opportunities and getting product samples out. Brand Management - Sooty & Twirlywoos Presenting & Hosting internal and external meetings Research - Competitor/Trends/Products/Consumer Copywriting - Product copy. Schedule and coordinate meetings Assisting with marketing and managing the development of the product ranges and range plans, (including packaging) for the Brand Manager’s designated brands. Assisting Brand Managers with research and general day-to-day tasks.

Weston Park Enterprises Ltd

Marketing Assistant

Weston Park Enterprises Ltd

LinkedIn
2021-10 - 2022-3 · 6 mos
Ministry of Justice UK

Administrative Officer

Ministry of Justice UK

LinkedIn
2019-4 - 2020-11 · 1 yr 8 mos

Greater Northampton Area, United Kingdom

Responding to communications (email/letter) from court users Handling phone lines for queries regarding court claims.

Heart of England Co-operative Society Ltd

Supervisor

Heart of England Co-operative Society Ltd

LinkedIn
2018-12 - 2019-3 · 4 mos

Rugby, Warwickshire, United Kingdom

The Heart of England Co-operative Society Limited

Store Assistant

The Heart of England Co-operative Society Limited

2018-7 - 2018-12 · 6 mos

Rugby, England, United Kingdom

Customer Service

Whitbread

Front of House Team Member

Whitbread

LinkedIn
2017-7 - 2017-9 · 3 mos

Telford, United Kingdom

Summer full time position Tasks included: Tending bar Bar maintenance and cleaning Taking drinks and food to tables Taking orders from various sized tables Hosting guests Cleaning tables Ensuring guests are happy and helping with any queries Promoting upgrades, loyalty club and online survey Taking and processing cash and card payments

Calacus PR

PR Intern

Calacus PR

LinkedIn
2017-5 - 2017-6 · 2 mos

London, United Kingdom

Two week work experience placement. During with my time with Calacus I worked in a smaller team. Task Included: Observed Media Launch Event Researched articles for social media Updated and formatted various medias contact information Researched about Facebook ads Researched international publications

Zen Communications

PR Intern

Zen Communications

2017-5 - 2017-5 · 1 mo

Telford, United Kingdom

1 week work experience placement. During this week I worked with the whole team at Zen. Tasks Included; Drafting Press Release Assisting on media visits Research for future press release Seeking forward features list for clients including phoning particular publications Assisting with twitter schedule Alongside my daily tasks I was observing the day to day activities of the team.

Source PR

PR Intern

Source PR

LinkedIn
2017-5 - 2017-5 · 1 mo

Chester, United Kingdom

One week work experience placement During my time with The Source I worked with a team PR professionals. Task Included: Instagram Following Management Research ideas for various social media accounts Research suitable publications for clients Researched and drafted blog on fake news Image Labelling

The Range

Retail Assistant

The Range

LinkedIn
2016-6 - 2016-9 · 4 mos

Rugby, Warwickshire, United Kingdom

Customer Enquires - Helping customer find suitable products for their needs and answering any questions they may have about a product. Making reccommedations. Stock Anaylsing - checking levels and reporting to admin staff Store Standards- making sure my department was tidy and stock was available and accessible for customers

J&PR

Student

J&PR

LinkedIn
2016-5 - 2016-5 · 1 mo

Wellington, Shropshire, United Kingdom

2 weeks work experience Writing press releases and blog posts Shadowing at Client meetings Research

Education

Coventry University

Coventry University

LinkedIn

Automotive Journalism

2020-9 - 2021-8 · 1 yr
Solent University

Solent University

LinkedIn

Public Relations and Communications

2015 - 2018 · 3 yrs
Solent University

Solent University

LinkedIn

Communication, General

2:1 Completed theoretical and practical work with a final year project working with a local charity. Completed 6 weeks of work experience with 4 PR agencies. Here I learnt skills relating to producing PR content, asset management, media relations and client relations.

Sarah Shorter's Contact Information

Email

******@***.com

Phone

(**) *** ****

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