Sarah Robinson

Founder

About

I’m the founder of TwentyOne09, a premium grip sock brand created out of a personal need. As a dedicated Pilates enthusiast, I couldn’t find grip socks that were stylish, functional, and comfortable enough for reformer classes — so I designed my own. Since launching in March 2025, TwentyOne09 has grown into a modern lifestyle brand offering: • Premium grip socks for women – designed for Pilates, barre, and daily wear • A performance-driven Men’s Collection • Our newly launched Matching Minis for babies and toddlers • A Custom Studio Program that allows fitness studios to offer socks with their own logo and branding Today, our socks are stocked in studios across the country, and we’ve even had a few celebrity sightings in TwentyOne09. I’m passionate about merging style and performance in everyday essentials — from the reformer to the playroom — and building strong connections across the wellness, retail, and parenting space. If you’re a studio owner, retailer, or creative founder, I’d love to connect.

Country

City

United Kingdom

Industry

Apparel & Fashion

Skill

Brand Management, Design for Manufacturing, Marketing Strategy, Brand Marketing, Branding & Identity, Product Design, Brand Awareness, Studio sales, Brand Development, Product Launch, Entrepreneurship

Experience

Founder

Twentyone09

2025-3 - Present · 1 yr 7 mos

Liverpool, England, United Kingdom

I founded TwentyOne09 to fill a gap I experienced in Pilates: stylish, functional grip socks designed specifically for reformer classes and wellness lifestyles. Since launch, I have taken on full responsibility for building the brand from the ground up. Key responsibilities and achievements include: • Brand Development: Crafted the entire brand identity including product design, packaging, and marketing voice to resonate with Pilates enthusiasts and wellness communities. • Product Launch: Led all stages from concept, prototyping, sourcing, and quality control through to a successful market launch in March 2025. • Studio Sales & Partnerships: Established and grew a custom studio program that allows Pilates and fitness studios to offer branded grip socks, now stocked in numerous studios nationwide. • Customer Experience & Community Building: Developed social media content and engaged with customers and influencers, resulting in organic growth and celebrity endorsements. • Business Strategy & Growth: Expanded product range to include men’s socks and mini socks for babies and toddlers, diversifying the brand’s reach. My mission is to blend style and function while supporting movement at every stage of life, from reformer classes to family playtime.