Sarah McManus

Strategy consultant for brands & businesses of all sizes. Recent contracts @ FCB, VCCP, Born Social, Coolr, Social Chain, Publicis Groupe RECENT BRAND STRATEGY HIGHLIGHTS - Amara - Brand strategy for a new high end healthcare brand launching into Dubai including detailed stakeholder interviews, category research and social media listening to develop a brand positioning & strategy. - East West Trains & City of London - Brand strategy & market research (qual & quant) including analysing audience data to understand societal & environmental challenges & opportunities to drive messaging. - Planet - Brand strategy & positioning in B2B tech sustainability. Including naming, tone of voice & product comms messaging. - Grounded Kitchen - 6 month client side role to understand audiences, brand positioning & full comms/ media planning to support new franchise launches. RECENT SOCIAL MEDIA STRATEGY HIGHLIGHTS -BMW - Led the global social media strategy for BMW including audit and data analysis of 35m+ audience to deliver a new social media strategy to reposition BMW. High exposure to very senior stakeholders in Munich & c-suite BMW decision makers. Perm-ulance role lasting 10 months. - Unilever – Social media training for 350 chefs for Unilever Food Solutions (B2B) to create a network of Chefulencers. - Smironoff - Gen Z research & social media strategy for Smirnoff global campaign roll out. - Tropicana - Social media strategy following brand revamp post PepsiCo sale, including detailed market research into audiences, behaviours & motivations within juice category. - Outright, an LGBTQ+ rights charity in New York, using social & digital channels to raise awareness of human rights violations, increase donations & drive activism.

Social media strategy for XR UK to use social media to bring collective action.

Advisory board member for social enterprise startup. - Marketing & media strategy - Media planning - Growth planning - Launch planning

Created, led & grew the strategy department. Overseeing all strategy output & leading on all key strategy projects for FMCG brands, booze, healthcare, insurance, travel, retail, established brands, challenging brands, start-ups, new brands & brands with purpose. Specialising in brand relaunches, brand launches & brand strategy. Key focus on building Media Bounty’s social media strategy approach using social media listening & consumer conversations to drive real human truths to build brand strategy, content & social media presence. Vast pitch experience across pretty much all sectors. Taking on both pitch lead responsibility & strategy lead across most of Media Bounty’s big new biz wins. I created Media Bounty’s unique transparent media offering to really shake up the industry A part of the Media Bounty leadership team we helped to plan, grow, manage the business & run the agency together. In 2019 we won Social Media agency of the Year, Corporate Purpose & the Grand Prix at the Drum business awards.

2014 planning and pitching for Heineken UK.

Heading up the Social Media team recruiting & managing SAM, AMs, AEs & CMs working across multiple social campaigns for Sailor Jerry UK, Wrigley’s Extra & Wrigley’s 5. Managed a number of digital projects for Sailor Jerry both UK & Global including a socially integrated On Trade microsite CollectSJ.com & eCom fashion site SailorJerryClothing.com. Managed a key Influencer program for E4 which worked to engage 50 of the biggest superfans to build advocacy. Worked on the PlayStation account for first 6 months of 2012, managing pitches and wins for Paris Games Week, PlayStation at NBA House and the PlayStation retail tour. Worked briefly on the PS Vita UK launch.

Reporting directly into the MD, with extensive senior management responsibilities. Recruited & trained a large team of grads, creatives & account management positions. Managed new biz strategy and team. Pitched, won & managed campaign delivery of all Nestle cereal brands experiential campaigns in 2011 with total campaign spend of nearly £2million, across 5 individual brands. Managed AG Barr account for 3 consecutive years growing business YOY. Activities included: activating sports sponsorship, several NPD launches and the largest multi brand sampling campaign in the UK.

Leading the client services team working through all disciplines: B2B, B2C, B2E and Channel Marketing. Clients included Orange, Samsung and Agnes b.

Managed the Diageo account integrating ATL & BTL creative solutions to deliver a full client service package. Role included managing summer events and road shows for Tanqueray and creating World Class Global, an international bartender campaign for Diageo's top end brands.