Sarita Barrientos (She, Her, Hers)

• Managed the content calendar and owned publishing across platforms for new product launches during the 2025 Meta Connect keynote and creative social teams • Collaborated with Meta’s creative social teams (Meta AI, Meta Ray-Ban, Instagram, Facebook for Creators, Threads, and more) • Contributed to product launches (Horizontal Reels, Meta AI translations, and various Edits app updates) • Handled day-to-day scheduling, posting and calendar management across platforms such as Instagram, TikTok, and Threads • Conceptualized, wrote and created original copy in the established brand voice • Managed Instagram’s @Creators Threads presence with daily posting and community management strategy • Built strategy for and maintained a dedicated Broadcast Channel to educate creators on the latest product updates and best practices on Instagram

• Developed and executed community engagement strategies tailored to Sprite’s target demographics for the launch of the #SpriteTea campaign • Published, scheduled, and optimized content across owned social platforms including TikTok, Instagram, YouTube, and Reddit • Owned inbound comment sections by actively participating in conversations, monitoring community interactions, and swiftly addressing comments, questions, and concerns • Utilized social listening to discover outbound engagement opportunities that aligned with common, niche interests (basketball, streetwear fashion, and more) that were largely comprised of Sprite’s targeted demographic audience • Collaborated with creators and analysts to ensure content reflects community insights and trends on social media platforms • Analyzed engagement data to refine community strategies, boosted brand sentiment by 23%, and drove meaningful interactions with Sprite fans

• Managed social media content calendars, including copywriting and publishing organic content across TikTok (and periodically on Instagram) for Pinterest • Developed strategic recommendations for content based on topical conversations, internet culture, and performance analysis • Analyzed content performance to evaluate effectiveness and provided weekly insights and learnings • Discovered new and creative ways to engage consumer and creator audiences, driving brand awareness and increasing brand affinity • Collaborated with project leads and cross-functional teams to apply social media best practices, optimizing campaign performance • Partnered with TikTok content creators to ideate and produce daily content aligned with brand objectives and trends • Managed a monthly budget to collaborate with content creators, overseeing the facilitation of contracts and NDAs to ensure seamless execution of content creation projects and compliance with legal standards • Creating socially native TikTok content that aligns with broader integrated marketing objectives

• Led the content creation and delivery of assets for owned social and partner channels, in collaboration with Social Strategist and Digital Marketing Managers around relevant business priorities, cultural moments, and emerging social trends • Launched the Apple Podcasts TikTok account and generated 34M views and nearly 1M engagements within one year of launch date • Managed and owned how Apple Podcasts responds, likes, comments, communicates across social media • Provided consistent monitoring, reporting and responsive tactical content creation ideas related to cultural moments and trends relevant to Apple Podcasts • Worked with creative teams to curate content around the cultural calendar to ensure we are developing best-in-class ideas across key moments throughout the year that are relevant to our customers and also position us as timely and relevant

• Provided daily moderation focused on community building and UGC curation across Twitter, Instagram, and Facebook with a focus on lifestyle and beauty brands • Assisted in influencer engagement strategies and fielded talent partnerships for social accounts with audiences of 500k to 5M • Curated assets, pitched creative and copy, and maintained publishing of content via content management system for select clients • Compiled qualitative and quantitative daily, weekly, monthly, quarterly, and annual reports focused on sentiment, audience trends, content insights, data visualization, and other pertinent metrics to one of the gaming industry’s leading players • Developed and presented social and product reports to account stakeholders • Provided PR & Comms support proactively and reactively across hardware launches, multiple campaigns, and during crisis moments through agile reporting and social listening • Led and assisted process improvements for reporting, workflows, and internal and external communications for both internal and external teams

• Managed and organized the breadth of Paula’s Choice social media content (including Instagram, Pinterest, TikTok, Facebook, and BeReal) • Sent briefs and, invites to internal talent for social live events and content assignments • Kept social calendars up-to-date and relevant with important dates and deadlines • Assisted with social caption copy (draft, spell check, etc.) • Shot product-play footage to be used for TikTok and Instagram • Assisted with other responsibilities as assigned by manager • Copywriting for social media posts

• Craft public-facing messaging on behalf of a major tech company in order to help announce noteworthy news and policy changes • Address end client's platform users and influencers using their various social media handles to educate and alleviate concerns regarding the client • Implement social listening using Sprinklr to gauge consumer sentiment on new product releases and identify emerging product bugs

• Worked with the Content Director and Content Manager to conceptualize and execute social media content across all owned channels • Developed copy and strategy for Twitter, Facebook, and Pinterest channels and provide community management support • Created Instagram feed, story, and TikTok content for Sweet Chef Skincare • Utilized photo & editing skills to help create dynamic visual content that stands apart from the rest of the beauty space • Performed regular audits of Glow Recipe and Sweet Chef social platforms • Assisted in the coordination of product photoshoots and video shoots for branded, web, social, and print photo assets

• Managed and trained a group of second and third-year college students in universities across the United States • Managed the IDEA Alumni mentorship team email campaigns and student communications • Designed and wrote copy for biweekly e-newsletters • Assisted with the development of various alumni events for the mentorship program • Collected data from students concerning the state of the Alumni Mentorship program and created reports based on data • Worked alongside Jennifer Uranga, Head of Alumni Affairs, as needed (including cold calls to IDEA Alumni, data entry & collection, and any other tasks assigned)