sanjay sharma

* Business Strategy and Execution Consultancy * Sectors served : * FMCG, OTC Pharma, Retail, Internet, Loyalty and select Institutional and Industrial Products. * Services include, but are not limited to: * Marketing, Sales and Distribution, Logistics, Manpower Development, Start-up Management and Scale up, Business Planning and Overall Business Strategy

Business Head for the Movie Rental and Sales Retail vertical of Nimbus communications Ltd.

Venture Infotek has embarked on a first of its kind project in a joint venture with Welcome Real Time, a French multinational payment solutions service provider. The project entailed a highly innovative, differentiated and flexible solution for enhancing the consumer’s experience at the point of sale.

Responsible for overall online corporate business results

Head of the Marketing and Sales functions

Head of Marketing and Sales function. Responsible for aggressive revenue objectives while protecting profitability

Head of Brand Planning function. Responsible for helping the servicing and creative functions to develop communication strategy based on consumer insights and a more holistic marketing approach.

Introduced brand and profit–center management systems. This resulted in a 110% increase in profit volumes during my tenure – achieved through reallocation of resources based on portfolio and new product /variant decisions. Introduced inter-functional HR systems for team effectiveness. Catalyzed and help implement the contract manufacturing project to reduce time lines and distribution costs for rapid volume growth.

Helped set up a consumer product sales and distribution network as against the then existing pharmaceutical system. Revived the antiseptic “burns specialist” business after a decade of volume stagnation. Changed the composite strategy on pricing, formulation, packaging and creatives. This resulted in a 20% volume growth in the first year of restage. Profitability increased by 12% points and volume profits grew by 50% over two years

Responsible for brand management of one of the skin care categories. Added a low outlay pack in the anti-acne business to target middle level socio-economic strata for incremental business and achieved a volume increase of about 10%. Increased gross profit margin on anti-acne business from 52% to 70% through a two-phased price increase and concomitant changes in the brand positioning

Brand Management. Used tactical below–the-line strategies to grow depilatory business by 35% in one year. Revived oral hygiene business to increase 5% points in market share and obtain a 19% volume increase in 18 months – essentially achieved through a radical change in creative strategy. Promoted to Product Manager effective March 1984