Saniya Darbari

Saniya Darbari

Creative Strategist

About

I'm Saniya, but in reality I'm just a girl with too many ideas and not enough Diet Coke.• I’m a basketball athlete • I’m a gym girly • I have the craziest ideas - might as well make a career out of it • writing on substack (@thegrowingmarketer)• really into culture-led marketing brands • I have google (he’s my pet dog) and obviously he has his own insta @googletheretriver *currently freelancing for founders on linkedin, prev. interned @DGH (digital marketing agency)do stick around, it only gets weirder.

Country

India

City

Noida

Industry

Marketing & Advertising

Skill

Campaign Strategies, Brand Building, Copywriting, SEO Copywriting, Creative Strategy, Marketing Strategy, Brand Marketing, Brand Analysis, LinkedIn Marketing, Web Content Creation, Leadership, Team Management, Online Lead Generation, content writing, Magazine Design, Content Development, Magazine Writing, Digital Magazines, Social Media Content Creation, Content Creation

Experience

Creative Strategist

2023-1 - Present · 3 yrs 9 mos

Noida

PrajayLeads

Freelance Creative Strategist (B2B SaaS)

PrajayLeads

LinkedIn
2025-7 - 2025-10 · 4 mos

•Architected founder's LinkedIn personal brand from scratch, driving consistent B2B thought-leadership engagement across coaches, consultants, and agencies. • Launched company newsletter (Substack), achieving 20% open rate in a month - 2x the B2B industry average. • Produced 4 SEO-optimized blogs on LinkedIn marketing and lead generation, increasing organic discoverability across content pillars.

Digital Growth Hackers

Digital Marketing Intern

Digital Growth Hackers

LinkedIn
2025-5 - 2025-7 · 3 mos

Noida, Uttar Pradesh, India

• Grew 7+ socials from scratch to 100k+ cumulative impressions and 100+ organic followers in 6 weeks. • Generated 10+ qualified LinkedIn leads; converted to 5 discovery calls and 2 signed clients (20% conversion rate). • Supported campaign execution across Meta (Facebook & Instagram), aligning creatives with brand voice and audience insights.

Pawzz Foundation

Social Media Marketing Intern

Pawzz Foundation

LinkedIn
2025-5 - 2025-6 · 2 mos

Gurugram, Haryana, India

Amity Institute Of International Business

Captain Basketball Team

Amity Institute Of International Business

2023-8 - 2024-10 · 1 yr 3 mos

Noida, Uttar Pradesh, India

- Led the team to victory, securing championships in prestigious tournaments such as Sangathan, demonstrating exceptional leadership and strategy formulation. - Cultivated a positive team environment, motivating players to perform at their best, resulting in improved collaboration and overall performance. - Balanced athletics and academics, showcasing time management and prioritization while maintaining consistent excellence in both areas. - Coached and mentored teammates, helping them enhance their skills, which contributed to the team’s consistent competitive edge.

Cambridge School Noida

Vice President, Interact Club

Cambridge School Noida

LinkedIn
2020-4 - 2023-4 · 3 yrs 1 mo

-Spearheaded community-driven initiatives, leading donation drives and visits to hospitals, old age homes, and children’s centers, positively impacting hundreds of lives. -Orchestrated successful collection campaigns, gathering over 500 winter clothes, books, and toys for underprivileged children, showcasing organizational and leadership skills. -Fostered social responsibility, inspiring club members to engage in meaningful volunteer activities, resulting in an active, high-performing team dedicated to making a difference. -Built bridges of compassion, spending time with children facing challenges and elderly individuals, strengthening my interpersonal and empathy skills.

Cambridge School Noida

School Basketball Team Captain

Cambridge School Noida

LinkedIn
2019-7 - 2023-4 · 3 yrs 10 mos

- Led the school basketball team to multiple victories in inter-school tournaments, including inter school basketball championships, demonstrating strong leadership and tactical skills. - Motivated and coached team members, fostering a collaborative and high-performing environment that consistently delivered results. - Balanced athletic commitments with academics, showcasing discipline, time management, and perseverance. - Represented the school with excellence, earning accolades and gold medals that highlighted the team’s hard work and dedication.

Cambridge School Noida

Content writer and Design Head

Cambridge School Noida

LinkedIn
2021-8 - 2022-8 · 1 yr 1 mo

Noida, Uttar Pradesh, India

CommEdge Magazine - Digital magazine for my school to promote financial literacy abd news in a creative way for better understanding

Education

Amity University

Amity University

LinkedIn

International Business

2023-8 - 2026-8 · 3 yrs 1 mo
Cambridge School Noida

Cambridge School Noida

LinkedIn

commerce with maths

2010 - 2023 · 13 yrs

Graduated from CBSE Board with 94.8% in Class 10, Year 2021 and 93.2% in Class 12, Year 2023

Saniya Darbari's Contact Information

Email

******@***.com

Phone

(**) *** ****

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