Sana Mohammadzadeh

Sana Mohammadzadeh

Product Manager @ Exploria

About

When I was younger, I used to do puzzles a lot. I liked those moments when I poured out all the pieces from the box and became hesitant that I would never be able to complete it. But as one Korean proverb says: starting is half the task. I learned that I should start by assembling the outer edge of the puzzle to get a sense of scope, and then add details. One piece after another, step by step, the ambiguity began to disappear. It's what I do every day when faced with a problem at work. As a person who looks forward to new challenges, and is eager to find and solve problems I studied mathematics at highschool. However it didn’t satisfy me. I wanted to be an effective person who could solve real problems and have a profound impact on a group of people's lives [yes, I thought I was born to save the universe :)] .So I jumped into the entrepreneur world and set up my business. But, there was still something missing. I was sociable [still am] and I enjoy collaborating and communicating with others. I wanted to be a member of a team where we would be able to celebrate victories together, support each other in failures, and work hard together to achieve future successes. While I had no idea about product management, I enrolled in a PM internship program at a reputable Iranian company . And yes, finally I found it ! This package of real problems + an impact on a large group of people + being a member of a team, and on top of that, daily effort to learn new things and develop yourself, was what I have been searching for a very long time. I joined the Product world in 2020 and worked on different products from on-demand delivery to social networking platforms, and now I'm a product manager at an e-commerce company with 30 million MAU I don't know what will happen in the future, but maybe one day I will start my summary with this statement: When I started my job as a PM, I used to listened to users to identify their problems, and when I did, I became hesitant that I wouldn’t be able to find a real solution to these problems. As the famous quote goes, starting is half the task. so I began brainstorming with my team, which included designers, developers, QAs, AIs, and data analysts. Though we couldn't always find the right solution, we learned from every situation.

Country

Iran

City

Tehran Province

Industry

Retail

Skill

Marketing Strategy, Strategy, Online Marketplace, Metrics Definition, Objectives and Key Results (OKRs), Hotjar, Agile Methodologies, Business Modeling, Team Building, Presentations, Trello, Decision-Making, SQL, Problem Solving, Product Road Mapping, Stakeholder Management, People Management, Data Analysis, Wireframing, Project Management

Experience

Exploria

Product Manager

Exploria

LinkedIn
2023-7 - Present · 3 yrs 3 mos

Iran

Digikala

Product Manager

Digikala

LinkedIn
2021-5 - 2023-5 · 2 yrs 1 mo

Digikala.com is the largest e-commerce platform in MENA with more than 39 million monthly active users, 250 thousand sellers, and 7.5 million goods variety. As a Product Manager at DigiPlus, I played a key role in driving the growth and development of the company's subscription business model. My responsibilities included: • Developing product roadmaps and OKRs to support product strategy and business objectives. • Leading a team of APMs and reporting to the CPO. • Improving website touchpoints resulting in a 2x increase in pitch page entry and 1.6x increase in subscription sales. • Redesigning the pitch page resulting in a 36% increase in conversion rate. • Optimizing the sales funnel by 25% and conducting customer research to assist in decision-making. • Building close relationships with users by listening to customer feedback and reading CRM data. • Developing new features to improve customer experience and drive growth.

AloPeyk

Product Manager

AloPeyk

LinkedIn
2020-1 - 2020-3 · 3 mos

AloPeyk is Iran’s leading on-demand urban logistics platform bringing instant delivery within anyone's reach. It uses an extensive network of motorcycle couriers to form a logistics network that's fast, cheap and reliable. The main focus of our work during these two months was on the following projects: 1- Instant Payment , 2- Remote Onboarding courier, and 3-schedule ride by benchmarking, wireframing, testing, and investigating operational issues. In addition, we used data, user contacts with the call center, and user comments on social media to determined what we would do if we were an Alopeyk product manager. It was so interesting and informative.

Education

Sharif University of Technology

Sharif University of Technology

LinkedIn

Chemical Engineering

2014 - 2018 · 4 yrs

Sana Mohammadzadeh's Contact Information

Email

******@***.com

Phone

(**) *** ****

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