Samuel D.

MBA Candidate @ BiMBA at Peking University

About

Solid luxury and fashion PR and communication experience; from boutique luxury and fashion agency, international PR consulting firm to luxury fashion house. Strong people skill and integrated communication strategy planning capability.

Country

China

City

Chaoyang District

Industry

Luxury Goods & Jewelry

Skill

内容策略, Celebrity Management, English Interpreting, Conference Interpreting, 媒介购买, 传播规划, 客户关系管理, 直效营销, 媒体规划, 数字媒体, Management, Corporate Communications, Marketing Communications, Media Relations, Public Relations, Strategic Communications, Digital Marketing, Integrated Marketing, Digital Strategy, Social Media Marketing

Experience

MBA Candidate

BiMBA at Peking University

2024-9 - Present · 2 yrs 1 mo

Public Relations Manager

Gucci

2024-5 - 2025-12 · 1 yr 8 mos

Retail Marketing Manager at Gucci

Gucci

2022-2 - 2024-5 · 2 yrs 4 mos

中国北京市

Marketing Manager at SKP Beijing

Beijing Hualian Group

2021-3 - 2022-2 · 1 yr

中国北京市

In-charging marketing promotion and communication for all SKP operation brands at SKP Beijing, SKP-S, SKP Xi’An (Giorgio Armani, Emporio Armani, Maison Margiela, Stone Island, Dsquared, Paul Smith, Alaia, Paul&Shark, Kenzo, Rene Caovilla,Paul Smith, Anna Sui, Rick Owens, Sacai, Jil Sander, Heron Preston...)Closely coop with merchandising team/ operation team to consist communicate with key target audience to achieve marketing plan and sales targetPress and KOL relationship building to consistently keep voice sharing and promote seasonal/capsule collection/pop up storeWechat, weibo, red book content planning and delivery3rd party cooperation and event liaison and execution

PR Head- Greater China

Etro

2018-9 - 2021-2 · 2 yrs 6 mos

Beijing

Over seeing regional PR and communication daily basis practice and Responsible for seasonal samples order and supervise PR agency both in BJ & HK on daily basis media liaison and sample loaning & shooting management; Coordinate with stylists, celebrities and their managers to dressing up for important red carpet, film/TV Series shooting and any other valuable channels for brand exposure; Planning and execution of key communication projects and report and coordination to HQ for quality control. Organize seasonal media preview in Beijing and Hong Kong and seasonal media sample sale. Develop and responsible for NEW MEDIA including Official Weibo, Youku and official we-chat. ATL plan execution, materials preparation, find free AD opportunities or cooperation; Milan Fashion Show media & Celebrities management 3rd party vendor management