Samme Williams

[Fashion with Saturday Attitude] Slow fashion lovingly designed in London and made responsibly in limited numbers Friends first business partners second - DAY 6 was founded by friends who came together to create a brand that cuts through the noise with brave, energetic design. DAY 6 was created with the aim to put an emphasis on timeless garments and responsible production. Low-waste, small, slow production runs, planet friendly packaging and partnering with environmental initiatives are some of the sustainable pledges at the heart of DAY 6. 💻 www.day6london.com

→ Helping individuals take their initial ideas right through to successfully launching their fashion brands. Including designing, supplier sourcing and on-boarding, Tech packs and mentoring programs. → Lead end-to-end from design to bulk production for mid-market, premium and contemporary brands. Helping to deliver commercially successful collections across multi-product categories inline with the clients vision. → Partner closely with Founders, Creative Directors, and Senior stakeholders to refine brand positioning, elevate design, quality, and support business growth. → Acting as a trusted external design lead.Provide strategic design support during periods of growth, brand transition, or category expansion. Selected Clients: Odd Muse, Airrz Store, Etiquette Golf, Suraya Swim, Celira 💻 samme@yourfriendinfashion.com

→ Joined a small in-house design team to elevate brand aesthetic, construction, quality, and overall product offering with a more premium approach. → Led the redesign and reinvention of core categories while developing special projects to strengthen brand identity and improve customer perception. → Oversaw fit sessions, garment development, and supplier communication to ensure consistency, quality, and improved product. → Introduced more considered fabrications, silhouettes, and detailing to support brand evolution and long-term commercial goals. 💻 www.clubllondon.com

→ Industry Specialist delivering full modules across Level 4-6 Fashion Design degree, bridging academic learning with real-world industry practice. → Teaching the full product lifecycle, including trend analysis, concept development, CAD design, technical specifications, and tech pack creation. → Supporting students in developing commercially viable collections while maintaining strong creative identities. → Providing up-to-date industry insight, professional standards, and mentorship to prepare students for careers within the

→ Led the design and development of four seasonal collections per year, owning the full end-to-end process from concept through to final production hand over and wholesale presentation. → Defined and communicated the creative and commercial direction of the brand through seasonal stratergies including mood boards, colour palettes, fabric and yarn sourcing, print design, and silhouette development. → Designed across a broad product mix including fully fashioned knitwear, denim, leather, multi-weight wovens, footwear, and accessories. → Worked in close collaboration with pattern cutters and machinists in-house as well as London and Far East ateliers to achieve exceptional fit and construction standards. → Oversaw fit sessions, budgets, critical paths, range plans, merchandising strategies, and internal workflows, ensuring smooth and timely seasonal execution. → Built collections that consistently met business targets, supported wholesale and retail strategies, and remained true to the vision of the founding Creative Directors. 💻 www.solacelondon.com

Selected Clients: Solace London, Outline London, Lost Ink, Aphid London, ASOS Premium, US Athletic, Daisy Street

→ Responsible for executing the brand’s creative vision across all womenswear multi-product categories. → Developed strong seasonal narratives informing colour, print, and silhouette direction. → Designed over 100 pieces per season and led a team including a Junior Designer, Pattern Cutter, and Freelance Designers. → Managed product development from concept to production, ensuring consistency of design and quality. → Regularly travelled to Hong Kong and China for sourcing, factory visits, and development, building strong supplier relationships.

http://www.vogue.co.uk/shows/autumn-winter-2012-ready-to-wear/university-of-central-lancashire/collection