Salah Ayad

1. Recognized as a Top Achiever in Q2 for exceptionalsustained revenue contribution 2. Generated net-new SaaS and Media Intelligence revenue by securing enterprise opportunities across 3. Energy, Oil & Gas, Government, and Semi-Government in the MENA region 4. Led the full commercial lifecycle end-to-end, including lead qualification, RFP strategy, proposal development, contract negotiation, onboarding, CRM pipeline management, and forecasting 5. Advised VP and C-level stakeholders on communications and reputational priorities, positioning CARMA’s intelligence platform as a measurable driver of PR and marketing performance 6. Managed and coached a team of four sales professionals, driving execution discipline, pipeline hygiene, and consistent performance improvement 7. Built and scaled a regional partner and channel ecosystem across the GCC to accelerate market penetration, pipeline growth, and recurring revenue 8. Delivered tailored media monitoring, analytics, and research solutions aligned with client objectives, enabling data-driven decision-making and performance optimization 9. Closed and expanded strategic accounts, including Aramco Trading, Novo Nordisk, Ministry of Finance, Emirates Nuclear, and other enterprise & Government clients

Reporting Directly to C-level (CRO) leading the sales teams (Directors, AE’S, Outbound/Inbound), More than 49 million was raised, From the team that started from pre-seed to pre Series B. 1. Led a team of directors, AEs, and SDRs to generate $1.5M in ARR for the company. 2. Reduced the sales cycle from 30 to 15 days by optimizing the sales funnel. 3. Opened new revenue streams through partnerships, generating $15,000 MRR in less than 4 months. 4. Increased the average ticket size from $100 to $350. 5. Closed deals in both the middle market and enterprise segments. 6. Developed and executed the go-to-market strategy for EMEA, resulting in a 10% conversion rate. 7. Generated $3M in TPV, making EMEA the #1 region for revenue generation.

Led a team of 18 Account Executives, 2 Territory Sales Directors, and 35 Sales Development Representatives, reporting directly to the SVP of Sales. 1. Grew MENA region sales by 30% MOM, leading to #1 ranking in EMEA and #2 ranking in Ontop. 2. Increased conversion rate by 75%, resulting in more qualified leads and closed deals. 3. Successfully defined the ICP for the Middle East, resulting in more targeted sales efforts. 4. Made the first hires and opened the Middle East Market, establishing a strong foundation for future growth. 5. Increased the team size, providing the resources needed to scale sales. 6. Led the implementation of Lusha to increase the number of cold calls, resulting in more demos and closed deals. 7. Closed the first 30 clients for the United Arab Emirates & Saudi Arabia in less than 4 months, establishing a strong presence in these key markets.

Leading a team of 5 Account Executives and 17 SDRs, reporting directly to the Vp of Sales. Achievements: 1. Increased conversion rate from 4% to 12%. 2. 7%+ Wow growth. 3. Increased the number of clients by 25%. 4. Brought more than 350.000 USD in new TPV 5. Lead the adoption of Apollo as a database and outreach tool which helped increase the number of meetings booked weekly. 5. Support the migration from Pipe drive to salesforce and contribute to re-defining the pipeline stages to improve the sales cycle. Leading a team of 5 Account Executives and 17 SDRs, reporting directly to the Vp of Sales. Achievements: 1. Increased conversion rate from 4% to 12%. 2. 7%+ Wow growth. 3. Increased the number of clients by 25%. 4. Brought more than 350.000 USD in new TPV 5. Lead the adoption of Apollo as a database and outreach tool which helped increase the number of meetings booked weekly. 5. Support the migration from Pipedrive to salesforce and contribute redefining the pipeline stages to improve the sales cycle. Skills: Business Opportunity Development Candidate Selection Executive Management Emotional Intelligence Consultative Selling Startup Leadership Sales Management For Business (B2B) Software as a Service (SaaS) Negotiation

Adzily is a mix between traditional advertising and digital advertising. So, you can reach your audience using Display screens & get rich audience insights available on digital advertising as well. Adzily is the first indoor advertising platform in MENA. The network is available in the most crowded places (Cafes, Restaurants, Gyms, Transportation... etc).

MyList is the first online gifts & rewards platform in the Middle East offering gift registry, gift cards, employee & customer rewards (offering gift cards & merchandises with 100 partner stores across 9 countries in MENA. MyList has launched an innovative B2B department called MERITE INCENTIVES offering customer engagement & employee motivation solution via a cloud-based SaaS platform. Over 400 partner stores - +500 brands - millions of gifts: Marina Home, Tanagra, Better Life, Tavola, Home Centre, Robinsons, John Lewis, O de Rose, Bloomingdales Home, Galeries Lafayette The Dubai Mall, Centrepoint...

Resolve customer complaints via phone, email, mail, or social media. Use telephones to reach out to customers and verify account information. Greet customers warmly and ascertain problem or reason for calling. Assist with placement of orders, refunds, or exchanges.