Saher Ahmed

Freelance product designer helping startups across B2B, B2C and SaaS turn complex problems into intuitive, high-converting experiences. Health & Fertility: Designed end-to-end flows for sensitive user journeys, balancing clinical accuracy with emotional UX. Delivered interfaces that simplified complex health data, improving onboarding completion by 35% while maintaining WCAG compliance. Cybersecurity: Created dashboard and data visualisation systems for technical users, reducing cognitive load and cutting average task completion time by 40%. Decreased support tickets by 25% through a clearer information hierarchy.

I led design strategy for global brands, including Levi's, Iceland and Contentsquare by ensuring UX consistency across 20+ industries and 80% of client digital commerce touchpoints. Design Systems & Governance: Partnered with product teams worldwide to govern systems serving 500k+ users, maintaining visual consistency and WCAG compliance at scale. Strategy to Execution: Owned the full arc from journey mapping to high-fidelity interaction design. Built automated Figma standards that accelerated developer handoff by 35%.

I redesigned wayfinding systems and accessibility features across the parks, boosting visitor satisfaction by 15% during peak times. Digital Transformation: Led rebranding and overhaul of the public booking and payment platform. Redesigned end-to-end digital journeys for POS systems managing £15M+ in revenue, ensuring consistency across mobile and web. Kiosk & Accessibility: Directed research and design of digital kiosks and transactional flows for a network of 8 royal parks, delivering accessible experiences for 77 million annual visitors.

Product Contribution: Supported the design of Nova AI, a bias-free infrastructure for luxury recruitment. Volunteered in internal calls with the product team to contribute ideas for enhancing the on-demand retail staffing platform. Campaign Delivery: Supported the team over the holiday period, delivering high-quality visual design assets on tight timelines.

I balanced part-time work during my Master's, creating branded assets and visual marketing components for luxury clients, including Wolford, Valentino, Chanel and Zadig & Voltaire.

After a three-month internship, I joined the core product team to design onboarding flows and conversion-focused UI for a 100K-user edtech platform. Systems & Dev Collaboration: Integrated components and design systems via Figma, accelerating build speed by 25%. Growth & Experimentation: Ran A/B tests and user data analysis to drive a 30% engagement lift. Applied the same approach to onboarding funnels, achieving a 92% conversion increase. Iterated on lead-gen funnels for a global SaaS platform with similar results. Speed & Output: Delivered 50+ high-fidelity prototypes for feature experiments, maintaining a 48-hour design-to-testing cycle in a fast-paced startup environment.

Following my promotion, I enhanced IVR experiences for Hartford and Liberty Insurance, optimising call flows and implementing advanced voice recognition to reduce technical issues by 25%. I conducted market research and developed detailed UX requirements, improving project delivery times by 15%. I also resolved 200+ UX/UI logic defects by validating code against design intent, a technical foundation that still shapes how I partner with developers to ship buildable, world-class products.

As a trainee, I gained hands-on experience with Behaviour-Driven Development (BDD) tools like Selenium, Jenkins, and Cucumber, while managing IVR software including Cyara, Dial Fire, and Hammer to support smooth product operation and quality assurance. I also assisted the BI Billing Manager with daily automation tasks and discrepancy checks.

I led the design team during my time at SRM University, managing members, mentoring peers, and driving digital initiatives across the department. Spearheaded branding for flagship events like Tech Utsav, designing visual identity systems, invitations, and the official website. The focus was always on cohesive storytelling: making sure every touchpoint felt intentional and landed with impact.

Recipient of the International Academic Scholarship in 2022 and nominated for the 2023 RSA Student Design Awards for the brief “Signalling Change.” Completed academic coursework in Design Innovation Futures, Strategic Design Management, Design Creativity and Aesthetic Awareness, Sustainable Design, Human Factors in Design, Professional Design Studio and Computer-Aided Design and Manufacturing Techniques.

Received the Dean's Award in 2017 and 2019 and represented SRM as a delegate at MUN in 2019. Served as NSS Community Service Leader from 2017 to 2020, leading initiatives in teaching, tree planting, educational surveys, and advocacy campaigns.