Saed Jaber
Head of Marketing @ Property Shop Investment LLC (PSI)
About
🚀 Head of Marketing | Driving Growth for Real Estate Brands in Dubai & International Markets With 18+ years of experience in marketing and performance-driven growth, I lead end-to-end marketing functions for real estate brokerages and developers, combining strategy, execution, and team leadership to deliver measurable business results. My expertise goes beyond lead generation. I build and manage high-performing marketing ecosystems that cover the full spectrum: performance campaigns, social media strategy, branding, content production, websites and landing pages, marketing collateral, and large-scale events including international roadshows and exhibitions. 🔑 What I Bring to the Table: • Full-Funnel Marketing Leadership: From brand positioning and awareness to lead generation and sales enablement • Performance Marketing Excellence: Deep expertise in Meta, Google, LinkedIn, and data-driven optimization • Team Building & Management: Leading multidisciplinary teams (content, design, media buying, automation) to execute at scale • Real Estate Market Expertise: Strong understanding of Dubai’s off-plan, secondary, and investment landscape • International Marketing Experience: Managing campaigns and roadshows targeting Europe, GCC, and global investors 💼 What I’ve Delivered: • Built and led marketing operations across multiple real estate companies • Generated 500,000+ qualified leads for top brokerages in Dubai • Reduced CPL by 30% while scaling lead volume and improving quality • Successfully executed integrated campaigns across digital, offline, and international markets 🎯 My Focus: I work with real estate companies looking to scale, not just through more leads, but through stronger marketing systems, better positioning, and high-performing teams. 📩 Open to leadership opportunities, consulting, and strategic collaborations. Let’s connect here on LinkedIn or email me at saed.jaber@gmail.com.
United Arab Emirates
Dubai
Real Estate
Brand Management, Advertising, Business Writing, Snapchat, Direct Response Marketing, Report Writing, Campaign Analytics, Marketing Campaign Management, KPI Reporting, Cross-functional Collaborations, Budget Management, Digital Channels, Digital Content, Social Media Content Creation, Online Content, Real Estate Marketing, Real Estate Listings, Marketing Campaigns, IT Project & Program Management, Business Development
Experience

Head of Marketing
Dubai, United Arab Emirates
• Leading marketing strategy and lead generation for PSI’s Dubai branches, supporting both off-plan and secondary real estate sales. • Built and managed a multi-disciplinary marketing team covering performance marketing, social media, content production, and creative. • Developed and scaled multi-channel acquisition campaigns across Meta, Google, TikTok, and LinkedIn targeting regional and international investors. • Implemented CRM-driven lead management and marketing automation integrated with sales operations. • Directed international roadshow marketing campaigns targeting high-net-worth investors across Europe and Asia. • Led the development of high-converting landing pages, sales collateral, and digital funnels to improve lead quality and conversion rates. • Collaborated with leading developers including Emaar Properties, DAMAC Properties, and Aldar Properties on joint marketing initiatives and project promotions.

Sr. Director of Paid Media
Amman, Jordan
• Successfully built the Paid Media team from scratch, currently this team is generating 1/3rd of the company's revenue. • Successfully managed the Lead Generation Operation. • Spent about $12M on Facebook Ads and other platforms generating high quality leads with average margin of %35. • Successfully managed the Social media team and doubled the team revenue and profit in less than 8 month. • Initiated new business concepts and ideas to revamp the backend system and worked closely with the development team to get these concepts implemented and launched successfully. • Initiated new revenue streams that increase my department revenue by 35%. • Participated in cross functional initiatives to boost the company's revenue.

ICT Business Partner (Program Manager)
Saudi Arabia
Duties: • Act as the key liaison across all functional areas, including business units, ICT department, and outside vendors. • Oversee the launch of solutions and help to maximize the positive impact on the organization. • Identify, screen and evaluate new solution opportunities to address unmet business needs. • Utilize the appropriate technologies and ensure that business have the solutions it needs, and in the media best suited to business requirements. • Develop solution concepts and business cases for new business investments. • Responsible for the development and implementation of solution roadmaps and to ensure successful introductions across the organization. • Perform business analysis and prepare recommendations and business plans as needed. • Create and analyse relevant information and develop recommendations that they present to senior management. Projects: • OPM – PIMS Integration. • Asset Performance Management APM. • Enterprise Document and Drawing Management System EDDMS. • Automating business processes, MOC, CAPEX Approval, and TSR.

Manager of Proactive Service Assurance Center
Saudi Arabia
Duties: • Build, develop, manage, and operate the Proactive Service Assurance Center. • Monitor Business customer services (Connectivity, Hosting & Managed Services, Cloud, Data Center services, etc…), and to proactively inform the business customer about any service degradation or fault, and to proactively resolve service issues. • Prepare all services performance reports to higher management and/or to business customers. • Perform periodical visits to VIP customers to always keep them satisfied about Mobily services and support. • Contribute in the company business projects to represent the Service Assurance department. • Manage all Business Service Assurance projects, including business requirements gathering, managing, implementing, testing and launching. • Day to day communication with related departments, Business Marketing, Finance, Pre Sale, IT, Engineering & Operation by meetings, Emails, one on ones to discuss technical projects delivery, resolve conflicts, follow up, and reports. Projects: • Customer Engagement Center • Proactive Service Assurance Center – Network , Voice, and Branding. • Proactive Service Assurance Center - Launch. • TxM – OSS Integration • KPI Dashboard. • OSS Expansion. • HMS Performance Dashboard • IVR Revamp. • Fault & Performance Management System. • TT & Incident Management System

Business Analysis Manager
Saudi Arabia
Duties: • ICT Business Requirements & Demand management, reporting to the Product Development GM. • Gathering & Analysing the business requirements and technically implementing the business requirements with all technical and engineering teams. • Conducting the User Acceptance Testing UAT for all implemented ICT products and platforms. • Supporting the business process enhancing, improvement, and engineering for service provisioning, service operation, and service support processes, which touches wide areas of business functions. • Hosted Services, Managed Services, Co Location Services, Technical Marketing products, promotions development, testing, launching. • Contributed in the Partnership project between IBM & Mobily, and lead the IBM products development, testing and launching, including the platform implementation, and testing. • Key contributor in the Partnership between VirtuStream & Mobily, and lead the development of all VirtuStream Cloud products, testing and launching, including the platform implementation, and testing. • Reporting and communicating the results of products & platform implementation and testing to all key stakeholders. • Day to day communication with related departments, Business Marketing, Finance, Pre Sale, Customer Care, IT, Engineering & Operation by meetings, Emails, one on ones to discuss technical projects delivery, resolve conflicts, follow up, and reports. Projects: •Mobily – IBM Alliance: 1-Virtual Server Recovery (VSR). 2-Smart Cloud Managed Backup (SCMB). 3-Managed Security Services (MSS). •Mobily – VirtuStream Partnership: 1-Multi Tier Infrastructure as a Service (MT IaaS). 2-Hybrid Applaince. 3-SAP Managed Services & SAP B1 as a Service. • Digital Media Signage as a Service (DMSaaS). • Managed Firewall Service. • Managed Backup & Restore service. • Colocation and Adv-Colocation services. • Hosted Anti DDoS service. • Business Partners Commission, Sales Force Automation, and more…

ICT Department Manager
Saudi Arabia
Duties: • Managing a team of 12 administrative and technical staff. • Strengthening the IT infrastructure through implementing new technologies. • Managing the IT budgets and expenditure on hardware and software. • Developing and maintaining the company IT systems, software, and databases. • Reporting to the CEO. • Having strong IT, Commercial, Planning and Budgeting skills. • Managing and reviewing the systems backup routines. • Evaluating, testing, advising, training and supporting IT related projects. • Procurement of IT hardware, software, and maintenance services. • Recruiting and training of new IT staff. • Writing documentation for IT procedures, security, and disaster recovery plans. • Implementation of Back Office and Front Office application (Business Automation, and Ms. Dynamics AX).

IT Systems Manager
Responsible for the day to day IT requirements of the company, such as user management, troubleshooting, help and advice. Maintaining desktop applications, local area networks, IT security and telecommunications. Duties: • Strengthening the IT infrastructure through implementing new technologies. • Installing and maintaining the hardware and software. • Performing routing audits of systems and application. • Managing the IT budgets and expenditure on hardware and software. • Developing and maintaining the company IT systems, software, and databases. • Recommending and implementing improvements and efficiencies. • Reporting to the IT Director. • Managing and reviewing the systems backup routines. • Evaluating, testing, advising, training and supporting IT related projects. • Procurement of IT hardware, software, and maintenance services. • Writing documentation for IT procedures, security, and disaster recovery plans. • Managing internal network infrastructure including: Core and edge switches, router, Firewalls, IP telephony systems, IP contact center systems, servers (HP, Fujitsu Siemens), VMware cloud, WAN connectivity between Branches, and DR site.

IT Systems Administrator
Saudi Arabia
•Data center management of Dar Al Arkan including all Microsoft Server systems, LAN, SAN, and the WAN communications between Dar Al Arkan Branches, as briefed in the following list: •Microsoft Windows server 2000/2003/2008 (Active Directory, DNS, DHCP, GP, etc...) •Microsoft Exchange Server 2000/2003/2007/2010 (Implementation, Administration, Monitoring, and Troubleshooting) •Microsoft ISA 2000/2004 (Implementation, Administration, Monitoring, and Troubleshooting) •Cisco IP Telephony Administration including: -Cisco Call Manager 4.1. & 5.0 -Cisco Call Manager Express. -Cisco Unity Administration. (Voice Mail) -Cisco IP Contact Centre Express.(Applications, Scripts, Prompts etc. ) -Cisco Voice Gateways. -Voice Over IP (VOIP) -E1 and the Analog phone lines monitoring and troubleshooting. •Network Administration including: -Cisco Switchs (Core 6509 & Edge Switches, VLANs, STP, Port Security, etc..). -Cisco Routers (Routing & Routed Protocols...). -Cisco PIX 515E.; •Network Security and Monitoring. -Symantec Endpoint Protection -Symantec Brightmail Message Filter -Symantec Mail Security for MS Exchange -Websence. •Data Management: -Backup system using VERITAS Net Backup and tape Library. -Data storage management (HDS, EMC), DR & BC design and management. •Auditing and the IT procedures updating which are controlled by the ISO •CITRIX Presentation server administration. •Antispam Administration. •VMWare VSphere 4.0 (ESX4, ESXi4). •Enterprise Blackberry server Administration. •Microsoft SQL2000, 2005 & 2008 Administration.

Technical Support Engineer
Nesma Internet
helped the customers to solve their problems. Solving Dial Up Connection Problems Solving DSL Connection Problems Solving Leased lines Problems. Monitoring the Connections status

Technical Support Engineer
Faisal Ben Qasim Holding Compamy / Doha - Qatar
Qatar
Responsibilities I was responsible about installing and supporting users and network servers, and solving their problems Installing, Upgrading, and troubleshooting user computers and servers. Installing Network devices (Printers, Computers, and Scanners)
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