Sabelo Wiseman Dlamini CEO

As Founder and CEO of Dreamcelsius Group South Africa, I am passionate about creating exceptional customer experiences and building lasting loyalty. Simply put: the happier our clients are, the longer they stay with us. My journey started with a dream—to build a self-sufficient South Africa where every citizen has equal opportunities and access to basic needs. This vision drives everything we do at Dreamcelsius Group. We specialize in exporting high-quality agricultural produce, including citrus, apples, pears, grapes, and vegetables, reaching markets across Europe, the Middle East, Asia, and beyond. Our services have expanded to include office supplies, multimedia solutions, security, and cleaning services, providing comprehensive business solutions. Beyond business, I am deeply committed to women empowerment, poverty alleviation, and reducing unemployment. My professional journey began at the ground level—as a receptionist, researcher, Monitoring and Evaluation Officer working with organization regulating National Lottery,—and over a decade worked for a Swedish non-profit school programme supporting children in different countries help shape brighter future. I have grown into leadership roles, including Chairman of the Board at Boomerang Hub Graduates Center and service at the National Lotteries Commission. At Dreamcelsius Group, we work every day to become a world-class enterprise, competitive locally and globally, while staying true to our vision of creating sustainable impact and opportunity for our communities.

HOME Proudly African, BlackChain is an e-commerce, retail, and technology company founded in 2017 to promote and wholesale “African-made” products and services digitally. Our mission is simple: to help the next generation of African entrepreneurs thrive in their everyday hustle by connecting them to buyers. Trading as BlackChain.com, we are South Africa’s #1 online African marketplace (Digital Mall)—strictly wholesale, celebrating African culture through products and services. We connect consumers, SMEs, local entrepreneurs, suppliers, and businesses (B2B trade) directly. Our platform offers: Local products and store-front rentals Cutting-edge technology: 5G, virtual reality, artificial intelligence (AI), and cloud computing Online money transfers, live events, online marketplaces, and food markets BlackChain is more than a marketplace—it’s a digital ecosystem empowering African entrepreneurs to reach new markets and grow their businesses globally.

Key Responsibilities: Promote initiatives focused on upskilling and empowering unemployed and disadvantaged graduates from townships and rural areas of South Africa. Raise awareness and challenge the perception that all work is equal, highlighting the lack of access to opportunities for qualified graduates. Manage the planning, implementation, tracking, and evaluation of marketing campaigns to ensure maximum impact. Write, edit, and proofread copy for promotional materials and campaign communications. Collect, analyze, and use data to inform new campaigns and evaluate the effectiveness of existing ones. Regularly measure and report on the ROI of campaigns to optimize performance. Organize and oversee roadshows, work-ready programs, career expos, and career coaching initiatives.

Key Responsibilities: Maintain and administer the monitoring and evaluation database. Support organizational progress reporting and data analysis. Plan, prepare, and conduct data collection, entry, and verification. Implement and manage systematic monitoring frameworks to improve data quality. Support project teams in conducting baseline surveys and research activities. Assist the M&E Manager in ensuring indicator design aligns with programme objectives and organizational strategic goals. Ensure indicators are realistic, measurable, and reflect intended outcomes. Ensure all data is securely stored, regularly backed up, and protected from loss or system failure. Compile and submit accurate reports to partners and funders in a timely manner. Present monitoring and evaluation findings to staff and stakeholders. Build the capacity of implementation staff through training on M&E theory, practice, and tools. Support staff in the effective and efficient use of monitoring and evaluation systems and tools.

• Responsible for tracking and reporting on the funded projects. • Implement and schedule of Monitoring and Evaluation officers visits according to the areas/regions as allocated in support of the M&E Operational plan. • Utilize the monitoring and evaluation tools in line with defined specifications and indicators for the specific projects. • Schedule project visits and conduct monitoring and evaluation activities in line with policy and procedure. • Develop reports and recommendations on monitoring and evaluation as required. • Develop and present feedback on findings as required. • Engage with beneficiaries, employers, mentors and other role players to ensure compliance with policies and regulations. • Review the M&E Site visit reports to identify errors and duplicates. • Update and maintain the M&E register on the M&E drive. • Update infrastructure development plans and flag non-compliant issues for attention by Project owners. • Contribute to the monthly and quarterly report for the National Lotteries Board feedback. • Assist in the Compilation of relevant reports and feedback mechanisms to evaluate project performance ensuring that good practice and lessons learnt are disseminated internally and externally, in terms of NLCSA requirements. • Validate quarterly monitoring reports for NLCSA • Report under NLCSA Monitoring and Evaluation activities internally and externally after each monitoring visit. • Support in the compilation of monthly consolidated M&E reports based on the M&E visits. • Support in the compilation of Monthly/Quarterly/Annual APP Performance reports for submission to Project Manager. • Coordinate audit requests for internal audit requirements. • Receive, check and submit the validation report to Business development manager NLCSA. • Assist with the Investigation of any concerns raised by stakeholders and beneficiaries. • Support the team in resolving the concerns as required.

- Engagement with customers and generate plans to ensure products success - Helping the company connect the dots between needs, wants and desires of the customers - Doing experiments to increase the number of innovations we produced - Understanding the difference between traditional and digital strategies for results based approaches

• Market research mystery audits (Observations) • Recruit participants (products taste) • Focus group and Market research data collection • Assist with data capturing and verifications of questionnaires validity • Liaise with all relevant staff for the smooth collection of accurate and quality data • Sending out and receiving mail and receiving • Use of appropriate and creative methodology to design and manage a research project, which may involve the use of quantitative and/or qualitative methods and may include both pilot and development work • design questionnaires • carry out information and data retrieval searches using electronic databases • Liaise with and direct social research field interviewers to gather information • Analyse and evaluate research and interpret data, making sure that key issues are identified • Collection of data by directing or carrying out fieldwork • Prepare, present and disseminate results, for example as a verbal presentation and in a written report • Offer research-based briefings and advice, involving writing action plans

Areas of Study / Expertise: Development Studies Sociology Psychology Active Citizenship Linguistics Cross-Cultural Communication Business Studies and Administration

I am a versatile and flexible CEO....I studied bachelor of arts (BA) in Humanities...in the process I learned to communicate, solve problems and to think critically and analytically. I made more friends, had a great time at University of Johannesburg Auckland Park Campus with others understanding the society and what motivate ordinary people. - I learned more about culture of the human society and life style - I gained knowledge on positive psychology, cross-cultural communications, dianetics and empathy -I gained knowledge in business and market research industry gathering information about target markets/customers and consumers alike I really loved it! -I learned to analyze human behavior and the power of observation - I gained the ability to think critically and imaginatively and to convey ideas clearly which is valued in any profession - More emphasis was on emotional intelligence and developing more skills - I learned one word: DO - some thing about it