Shadrin
Global Vice President of Marketing at Cannondale @ Cannondale
About
I help brands succeed by delivering three competitive advantages : 1. Innovating pioneering solutions in customer understanding and personalization, underpinned by a strong command of data-driven decision-making and AI/ML technologies. 2. Doubling revenue in under 36 months by integrating cutting-edge technology with consumer insights and transformative marketing strategies that drive significant growth and create compelling brand and purchase path journeys. 3. Leveraging my deep understanding of digital marketing, e-commerce transformation, and customer engagement -- including years of experience with Shopify, Sales Force Commerce Cloud, Magento, and the relevant marketing stacks for each – to generate remarkable results and lead businesses towards a future of innovation and success. A few comments regarding my results and leadership: "You've got a really good handle on what we are about and what we need to do to be an even better company." Yvon Chouinard, Founder of Patagonia "Our CMO has proven he can grow the business. By the end of this year, we will likely have doubled sales, and without any meaningful new products in the three years prior to August." Recent quarterly investor update "You had the vision that reshaped and ultimately saved Orvis...I see you as the best boss I ever had." James Hathaway, CEO Make-A-Wish Foundation
United States
Wilton Center
Retail
Google Data Studio, Machine Learning, Google Analytics, Marketing Campaigns, Analytical Skills, Organizational Leadership, Multi-channel Retail, Brand Development, Merchandising, Apparel, Retail, E-commerce, Marketing, Brand Management, Product Development, Marketing Strategy, Social Media, Strategic Planning, Online Marketing, Merchandise Planning
Experience
Shadrin Contact Information
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