Rusty Warner

My research at Forrester focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. I help organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.

Principal Analyst serving B2C Marketing Professionals, with a focus on marketing technologies, including customer analytics, cross-channel campaign management, real-time interaction management, marketing resource management, and digital customer experience delivery.

Responsible for Marketing and Product Marketing for the SDL Campaign Management and Analytics Division, including solutions for marketing automation, customer analytics, campaign management, email marketing and omni-channel customer communications.

SDL acquires Alterian - SDL focuses on customer engagment technologies and services. SDL is the gobal leader in language translation, web content managment, campaign managment, customer and social analytics to optimize customer experience for brands worldwide.

Responsible for driving strategy and product marketing activities for Alterian's Integrated Marketing Platform, including solutions for Multi-Channel Campaign Management, Operational Marketing, Customer Database and Analytics, Content Management and Analytics, Email Messaging and Social Media Monitoring.

Responsible for working with Sales, Product Management, Development and Marketing to develop the business plan for Alterian's line of Database and Operational Marketing products, including comprehensive strategic planning and effective representation in the marketplace.

Established a “virtual” team to ensure effective marketing execution across 25 countries, managing a team of 28 associates responsible for all EMEA internal and external marketing activities, including customer communications and events, programme deployment, press and analyst relations, joint marketing with partners, product marketing and sales support, actively participating in strategic and operational aspects of the business as part of the leadership team, with shared accountability for annual business plans.

Successfully managed an 8-person business development team responsible for sales support, customer engagements and proposals, as well as programme deployment and sales training for data warehousing platforms, defining and executing a strategy to provide technical consulting and configuration expertise for more than 200 engagements per year, driving revenue growth and new customer wins.

Successfully executed customer engagements, programme deployment and sales support to expand entry level and midrange server business (expatriate assignment jointly sponsored by R&D and Sales) and further provided thought-leadership and critical field support for EMEA sales, channel partners and customers to ensure successful transition from the general purpose server market to an exclusive focus on data warehousing solutions.

Reported to Product Marketing Director and managed sales support for global customer-facing engagements as well as in-house customer visits to large R&D/Manufacturing facility.

Various positions in Product Management, Product Marketing and Sales Support, including 2 years as a benchmarking analyst and an 8-month special project in London to drive entry level server business via the re-seller and VAR channel in EMEA.

WVU Honors Scholar - Summa Cum Laude Rhodes Scholar Candidate Phi Beta Kappa "Mr. Mountaineer" - Outstanding WVU Senior "Outstanding Greek Man" - Top Fraternity Senior