Rustie M.

MacDonald Marketing Concepts, LLC is currently accepting Contracts for Event Coordination, Management, Demand Generation, Lead Generation and Trade Shows.

I worked as an Outreach Coordinator and Market Manager for Cabot Creamery, makers of the “World’s Best Cheddar”. I researched,coordinated and vet marketing opportunities for our brand in CA,OR,TN,MI and WA. LEADERSHIP & TRAINING EXPERTISE Leadership Training Design • Manager Coaching Employee Engagement & Retention • Adult Learning Performance Feedback • Culture Building Change Leadership • Facilitation & Workshop

Jackson Hewitt Tax Service Inc. — Charlotte, NC District Manager | 2025 General Manager | Feb 2024 – Jul 2025 Supported operations across 20–30 locations, focusing on staffing readiness, compliance, and customer experience Designed and delivered leadership training and coaching for managers and seasonal staff Achieved a 78% seasonal employee return rate, exceeding industry norms Contributed to a 47% increase in revenue through improved staffing models, leadership coaching, and operational efficiencies Recruited, onboarded, scheduled, and developed 75+ seasonal employees during peak cycles Partnered with leadership on performance tracking, revenue reporting, and operational planning Collaborated with HR on employee relations, performance improvement, and corrective actions Key Achievement: Exceeded performance and revenue expectations within the first month as General Manager. LEADERSHIP & TRAINING EXPERTISE Leadership Training Design • Manager Coaching Employee Engagement & Retention • Adult Learning Performance Feedback • Culture Building Change Leadership • Facilitation & Workshop

Duties Include: -Prepare tax returns for individual, business, and self-employed clientele -Manage a staff of approximately 75 seasonal employees amongst multiple locations in the Charlotte area -Manage daily operations, administrative duties, scheduling, and productivity; Track and approve all time and attendance; Maintain awareness of store activity trends and set work schedules to provide full coverage and minimize customer wait time -Interview, hire, and direct the on-boarding and training of new employees to ensure a seamless and efficient transition -Lead the successful set up of multiple storefronts prior to the beginning of tax season, to include computer hardware, desks, office supplies, signage, etc. -Coordinate all new employee training prior to tax season start -Identify areas for productivity improvement and implement solutions; Track solutions to completion, monitor results, and adjust as necessary -Actively promote the brand and be an active recruiter, always looking for new talent

Seasonal

2007-2009 GreenPages Technology Solutions, Sales and Marketing, Healthcare Team Successfully developed a qualified lead generation pool for the healthcare vertical team in a technology solutions organization. This required outbound calls, research and qualification of leads. Worked closely with the Director of Healthcare to quantify and qualify leads that lead to successful clients and projects; simultaneously built a client base of healthcare clients selling technology services and solutions. Actively supported the team leading call campaign initiatives and participated in marketing events and seminars specific to the healthcare industry. Successfully completed healthcare sales solutions 6 month training program

Demand Generation/Appt Setting/Account Exc

2004-2005 Atlantic Culinary Academy, Admissions Representative Responsibilities included inbound and outbound calling (100-150) daily to cultivate potential students to attend the culinary school. This includes but not limited to interviewing, financial aid assistance, touring the school as well as providing ongoing support after enrollment.

Perfect Proof Sales Manager My job was to attract new technical dealers in the world of color management to our products. To increase sales, I gained 200 new clients and 50 new dealers. As manager, I also had to over see employees, implement new sales strategies and maintain communications with our Belgium owners as the Perfect Proof USA Division. I organized and staffed trade shows nationally and directed customer service. Also responsible for accounting, shipping, software management, purchasing and inventory control.

This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today. It will introduce you to effective, state-of-the art management tools and principles to help you lead change in this world – taught by senior staff of international organizations themselves. This is an introductory course offered by the International Organizations MBA (IO-MBA) of the University of Geneva, an executive program for change-makers in international organizations, NGOs and social ventures