Rajiv Mashruwala

At Green Home Solutions of Greater Seattle, we’re on a mission to help families and businesses breathe cleaner, safer air. As the first franchisee in the PNW of a leading national indoor air quality brand, we deliver proven, science-backed solutions—from comprehensive air quality testing to mold remediation to air purification and "indoor ecology resets"—using proprietary, environmentally conscious, EPA-registered products that really work!

PRA specializes in providing strategic planning, business process redesign, and analytics services for retail and e-commerce clients. Highlights from past engagements include: • Spearheading the establishment of a new 3rd party marketplace channel and materially simplifying catalog, forecasting, and inventory management processes for a $500M vitamin/supplement company. • Stepping in to provide leadership continuity at the above company in an acting Chief Digital Officer capacity at the Board’s request during a period of unexpected management transitions. • Leading a successful kaizen initiative focused on new vendor onboarding and item setup for a $250M sustainable CPG e-tailer, resulting in a 25% reduction in input requirements and a 50% decrease in process time.

COO of $1B+ private label apparel P&L (48% 3-year CAGR), leading team of 100 in NA, EU, and Asia; with ownership of global sourcing, operations, and social responsibility. Drove large-scale consolidation of three regions, reducing vendor base, raw materials, and retail skus to achieve higher scale and more consistent quality; and improving availability, turns, and cost during a generational pandemic--while ensuring we met obligations to suppliers and their workers.

Head of NA operations for Amazon’s “gig economy” last-mile delivery channel, leading team of 40 responsible for program policies, driver recruitment, pricing strategy, and cost control. Scaled driver base up to 100K+ to handle 0.5B packages from 500+ sites, requiring faster One-Day and Sub-Same Day speeds; and drove the concept and rollout of a new in-app experience that gave drivers a more transparent range of potential earnings and a clear breakout of tip income.

Led Amazon’s effort to engage low-income Americans, creating discounted Prime membership for households on government assistance; later leading team of 46 product, marketing, and engineering resources to develop a 3-state pilot with USDA to accept SNAP EBT funds online. Members have tripled as of 2021, driving $1B+ in SNAP sales in 48 states. Core technology later enabled online FSA/HSA payments, with utility patent granted covering method of validation.

Global technology and US business owner of $10B+ lifecycle program for new parents; leading team of 20 product, marketing, and engineering resources; acquiring 1.8M prenatal customers (45% of annual US births); and growing members by 119% and spend by 64% over two years. Delivered first profitable year ever in 2016 while elevating Amazon Baby Registry into the #1 registry in the US and executing a sensitive rebranding from Amazon Mom to Family.

Head of $1B+ P&L, leading team of 25 responsible for vendor management, inventory planning, marketing, and 3P marketplace; driving 29% annual sales growth; and executing supply chain turnaround, growing sales twice as fast as inventory with steady product availability, while improving turns by 10% and lead times by 40%. Promoted to Director (L8) in 2016.

Lead PM for unannounced mobile phone project within Fire Phone team responsible for hardware product definition, software implementation strategy, and global opening-price-point product roadmap. More compelling career opportunity drove short tenure in wake of Amazon S-team decision to exit category and reallocate resources to pre-launch Fire TV and Echo.

Most senior functional head within $0.5B+ P&L, leading team of 10 responsible for vendor and inventory management. Drove strong YoY growth in sales (+50%), sku count (+62%), availability (+610 bps), vendor margin (+90 bps), payable days (+9 days), and cost-out (+$9M vs. goal).

Functional head within $250M+ P&L, leading team of 7 responsible for vendor management in Bedding, Bath, Furniture, Home Decor, Artwork, and Home Storage categories; driving 71% sales growth and 650 bps of vendor margin via personalized mail merge negotiations with 2K+ vendors that later scaled worldwide. Promoted to Senior Manager (L7) in 2012.

One of three MBA graduates selected for second-ever (and still active) RLD program, completing three rotations across distinct functions and teams. Managed largest holiday promotion in Amazon history at the time; led US Movies pricing strategy during transition from DVD to Blu-ray; and launched Consumer Electronics store in Canada, owning full P&L.

Developed market analysis and acquisition strategy for non-contract business customers, resulting in new initiatives to create relevant products and invest in new marketing channels.

Designed options and futures strategies for traders to hedge commodity price volatility risk, including a $0.5B financial hedge on natural gas that stabilized 25% of corporate earnings.

Built long-term cash flow models to value strategic generation assets that directly led to $5B in acquisitions, as well as decision to pass on a highly visible $3.6B option-to-buy in 2003.

Developed linear optimization models to simulate long-term power generation capacity in the US to provide insight into future generation gaps and capital expenditure targets.

Graduated with Distinction

Summer employers: Fidelity Investments, Merrill Lynch, Mercer Consulting, Stone and Webster Engineering, Laplace Engineering