Rose Y.

I created and coordinated visual content and digital storytelling across e-commerce and brand platforms, curating and supporting visual shoots to ensure cohesive visual languages across campaigns. Working closely with creative, marketing, and production teams, I translated concepts into moving image and digital-first outputs, while optimising content strategies through performance insights to balance creative direction with measurable impact. Through this work, I developed a strong understanding of visual culture, branding, and audience engagement.

Focusing on merging fashion, technology, and digital innovation (storytelling) through research-driven design, creative prototyping, and industry collaboration. Develop research-led projects exploring visual systems, embodiment, and digital experience, working primarily with moving image and experimental media.

Focused on understanding how digital technologies shape human behavior, identity, and cultural expression. Developed a strong critical foundation for approaching technology as a cultural and creative force, rather than purely as innovation. Through research-led work, I explored how digital systems influence perception, community, and meaning-making—insights that now inform my approach to creative technology, visual media, and audience experience.

Completed an academic exchange in the United States with a multidisciplinary focus across (M)BA, Marketing Innovations, Spanish Language + Literature, and Sociology.

Relevant coursework: Artificial Intelligence - Circular Innovation - Growth Hacking - Building Brand Experiences - Entrepreneurship - Framing in the Media - Technology. I collaborated with the British Museum on a dissertation focused on the digitalisation of the National Museum of Ethiopia, researching how digital technologies can preserve, reinterpret, and reframe cultural heritage for contemporary audiences. The project critically examined issues of ethics, representation, and access within digital cultural spaces, and resulted in a research outcome that bridges technology, visual communication, and cultural storytelling.