Elena Rosca

• Executive Board member contributing to company-level strategy and leadership decisions • Ownership of Marketing, Product Management, Market Intelligence and Brand Governance • Driving the transformation of marketing into a strategic business partner for executive leadership • Leading corporate repositioning and market narratives aligned with long-term business ambitions

• Regional leadership role across 28 countries within a complex multinational matrix • Strategic planning, budget governance and performance management at regional level • Close collaboration with global leadership and local country managers • Coordination of multi-country go-to-market strategies and major product launches • Acted as integrator between global strategy and local execution

• Led integrated B2B marketing strategies in energy and infrastructure contexts • Supported business expansion through tailored go-to-market approaches • Active involvement in industry ecosystems and strategic partnerships

• End-to-end product lifecycle management and market positioning • Exposure to pricing, portfolio strategy and sales enablement • Foundation for later regional and executive leadership roles

• Early leadership role shaping my approach to product strategy and market-driven decision-making • Managed complex technical portfolios and translated market needs into clear positioning and go-to-market actions • Worked closely with sales and technical teams, gaining a strong understanding of commercial dynamics • This experience built my long-term perspective on how products, pricing and execution connect to business performance

• Cross-functional role at the intersection of sales operations, supply chain and customer service in an industrial B2B environment • Coordinated requirements planning, supplier management, ordering and delivery control to ensure service level and operational continuity • Supported commercial teams and key industrial projects by monitoring forecasts, delivery terms and implementation stages • Contributed to the implementation and development of an e-commerce platform, improving visibility on orders, deliveries and invoicing • Played an active role in team coordination and onboarding, ensuring operational stability and knowledge transfer

• Managed all financial records; generated statements and management reports. • Handled transactions, payroll, purchasing, invoices, and overdue accounts. • Ensured regulatory compliance; provided effective financial support to leadership.

• Selected to learn and transfer core back-office processes between Torino and local teams • Coordinated loan processing flows between retail branches, real estate evaluators and central units • Supervised and trained a team of 15–20 agents in a regulated, high-volume environment • Built a strong foundation in financial discipline, process management and people coordination

• Managed all financial records; generated statements and management reports. • Handled transactions, payroll, purchasing, invoices, and overdue accounts. • Ensured regulatory compliance; provided effective financial support to leadership.