Ronan Zhong

Overseeing LianLian Global's eCommerce payment business, my role involves serving over 2 million merchants worldwide, ensuring their payment needs are met seamlessly. With the expertise and experience of our team, we have successfully built a robust and reliable payment infrastructure that caters to the diverse requirements of online businesses. With a team of over 150 highly experienced and dedicated professional client managers spread across 17 key cities, we possess an extensive network and industry knowledge to ensure your growth objectives are met. Enterprise solutions are designed to address businesses' complex and multifaceted needs in an increasingly globalized world. These solutions focus on streamlining fund-moving, management, collection, payments, foreign exchange (FX), and other related operations. Intending to maximize efficiency and effectiveness, enterprise solutions provide organizations with integrated platforms that facilitate seamless connectivity between stakeholders and enable real-time visibility into financial activities across borders.

Leading marketing and operation department at LianLian Global. By streamlining workflows and maintaining a customer-centric approach within these teams, I strive to create a positive organizational culture that fosters productivity and drives operational excellence. Through my leadership role at LianLian Global, I continuously seek innovative strategies to position our company as an industry leader in the ever-evolving global financial services market. Warmly welcome talents and business partners!

Executive in charge of Marketing for the Greater China Market - My main responsibility would be overseeing the Payoneer marketing and branding strategies for the China market, with a particular emphasis on organizing offline activities and promotions.; - With a focus on achieving results, over 70% of sales leads in China were generated through various campaigns, including more than 100 offline events and online co-promotion efforts. - Take charge of marketing cooperations and partnerships by working closely with 3rd party partners, associations, and eCommerce marketplaces, involving over 50 organizations in diverse marketing campaigns.; - Support the promotion of online marketing by engaging in SEM PPC ads, web affiliates, online forums, and social channels; - Acting as the lead in ensuring the maintenance of local brand images, along with coordinating the design and production of brand assets.

• Overseas eCommerce Marketplace platform, focusing on user acquisition, nurturing, and establishing platform branding. • Digital Marketing: Online media buy(FB, Instagram, etc.), SEM(Google), SEO, ASO, Growth Hacker(Referral program, close-loop); • Led localization team on product localization, UX/UI optimization； • Branding & PR: Online/Offline Campaigns, Brand Events, Social Media, EDM; • Achieved Top25 eComm app in India within 3 months under very limited marketing budget; • Led the global platform program since it separated from Juanpi in March.2017, and established a JV company Oyeah Tech. JUANPI - Pay Less, Buy Better Global.Juanpi.com / www.OyeahDeal.com

DaDa 哒哒 No.1 Lifestyle App for Overseas Chinese Students & Professionals http://www.DaDaApp.net (Shut down since Mar. 2016) • Managing company BD, Marketing, and Product development; • LBS strangers social application, targeting Chinese in the US.

• Assisting the CMO with diverse marketing endeavors and plans. Crafting comprehensive marketing strategies involves incorporating the concepts of STP along with the 4PS factors in our go-to approach. • Analyzing competitors, conducting market research, and exploring future business opportunities through examination of industrial trends. • Customer research & analysis. Implementing global online/offline surveys alongside in-person interviews with dealers and sellers. • Supporting the R&D teams' primary research on new product development through surveys and interviews. • Develop a comprehensive online marketing blueprint that harnesses the power of Facebook and Google ads to attract leads and boost product sales.

• Engaged in voluntary work for the AMA Detroit Programming Committee. • Creating a vibrant atmosphere for marketing practitioners by leveraging the resources of the association. • Student judge of Student Marketer of the Year competition. Also a regular reviewer of Marketing Week case competitions. (National wide)

• Carrying out worldwide marketing outreach campaigns. • Social Media channel management. Brand managing on Facebook, Twitter, LinkedIn, and Google+. Creating customer engagement content on Websites and blogs. • Data analysis. Through Google and Bing Analytics (keywords, trends, CTR, conversion rate, bounce rate, demographic info) • Email marketing. (TargetHero, MailChimp email marketing system)

• In charge of promoting and fostering growth in business ventures. Marketing • Online Marketing and Lead generation. Company website, press, products & service SEO & SEM. (HTML, CSS, NaviCat MySQL, AdWords) • Engage target audiences through experiential marketing plan: email marketing, subscriber newsletters, social media channels, community partnerships, and promotional incentives. (MailChimp, Access) • Take part in creating editorial content, lead-nurturing campaigns, blogs, print ads, and other outbound materials. • Investigating and assessing market preferences by conducting research directly on-site and utilizing available market data. • Sustain alliances with neighboring administrations and the journalism industry. Business Development • Project manager of "Dando Premium Ice Melt". Conducted targeting market research, competitor analysis, product positioning, designing & and pricing, product production and registration, distributor and retailer development, and end customer feedback collecting. • With over 10 chain store corporations under development including ACE Hardware stores, local supermarkets, and gas stations; there is a wide array of choices available to consumers. • Responsible for managing both international and state-level trade shows, as well as exhibitions. (International Garden Show, Farm Progress Show, InformEx, ACS National Meeting, etc.)

Marketing Intern of Development/Community Affairs Dept. • Assisting in promoting the social benefit programs. • Supporting Volunteer participation & Event promoting. • E-mail marketing (I-Contact, MailChimp) • CRM maintenance (NEON CRM System) • Contributed to WMR's 60th Anniversary Gala with 100+ tickets sale. • Conducted research on donation payment gateway systems. Our aid allowed WMR to determine the most fitting system for public online donations in nonprofit organizations. (Acceptiva to Authorized.NET)

• Working as an event organizer and a show host for multiple entertainment companies. • Organized/participated 100+ shows & events within 3 years. • Cooperated with Wahaha, KangShifu, Coca-Cola, and other brands on promotional events in Zhejiang Province.

• Responsible for mutual communication and coordination between Chinese & and American travel agencies. • Developing a structured approach to customer information management. • Arranging flights, insurance, and accommodation for tourists. Clients advisory on travel arrangements. (e.g. visas and passports) • The execution of a well-planned summer promotional campaign on social media led to a noteworthy boost of 23% in sales for cross-border travel in the subsequent month.

Good Standing Graduate