Romain Doutriaux

Romain Doutriaux

Head of Marketing @ Sifflet

About

Highly creative and results-oriented marketing leader, proven ability to manage awareness, lead generation, influence. Covering the whole scope of marketing activities, from PMM to ABX and everything in between ;-) Focused on building and executing successful marketing & sales strategies.

Country

France

City

Greater Paris Metropolitan Region

Industry

Information Technology & Services

Skill

Product Management, Marketing Strategy, Software as a Service (SaaS), Strategy, Marketing, Management, Business Strategy, Market Research, Public Relations, Market Analysis, Digital Marketing, Analysis, Entrepreneurship, Marketing Management, Marketing Communications, Social Media, Consulting, Corporate Social Responsibility, Social Media Marketing, Social Entrepreneurship

Experience

Sifflet

Head of Marketing

Sifflet

LinkedIn
2024-9 - Present · 2 yrs 1 mo

► Own end-to-end marketing strategy, positioning, and pipeline impact in tight alignment with Sales and Product. ► Lead demand gen across paid, organic, events, and outbound plays, turning campaigns into predictable meetings & SQLs. ► Manage and enable the BDR team to run an allbound motion, aligning outbound sequences, targeting, and messaging with marketing campaigns. ► Build and run the GTM campaign engine, from ICP definition and messaging to content, launches, and enablement. ► Operate marketing like a system: team leadership, budget ownership, funnel measurement, and continuous optimisation.

Pigment

Head of Marketing

Pigment

LinkedIn
2022-12 - 2024-9 · 1 yr 10 mos

► Formulate and execute a comprehensive global marketing strategy on a worldwide scale for Pigment ► Craft and expand the presence of the Pigment brand across both our internal and external audiences ► Pioneer the development of inbound motion for Pipe Generation ► Champion Pigment's influence initiatives, utilizing Account-Based Experiences (ABX) and hospitality ► Establish and nurture relationships with C-level stakeholders through strategically orchestrated allbound campaigns ► Oversee a team of more than 20 talented marketing professionals

Dataiku

VP EMEA Marketing

Dataiku

LinkedIn
2020-1 - 2022-12 · 3 yrs

Paris, Île-de-France, France

► Develop and implement the EMEA marketing strategy and support/localise global GTM plans. ► Manage all parts of the marketing mix, including PR, social, Account-based Marketing (ABM), digital, events, partnerships - across paid, owned and earned channels, as well as agency management. ► Lead Dataiku's partner marketing efforts with global Alliances team ► Partner with Sales leadership to ensure alignment with top of the funnel/pipeline generation activities. ► Drive the product differentiation strategy in the EMEA region. Work with the product team to ensure consistent messaging in all markets. ►Manage a reasonably-sized team of transversal marketers and field-oriented marketers

Dataiku

EMEA Marketing Director

Dataiku

LinkedIn
2017-6 - 2020-1 · 2 yrs 8 mos

Région de Paris, France

Responsible for the development, management and execution of awareness strategies, lead gen programs and influence/ABM initiatives. Manage a team of transversal marketers and field-oriented marketers

Dataiku

France Marketing Manager

Dataiku

LinkedIn
2015-9 - 2017-6 · 1 yr 10 mos

Ville de Paris, Île-de-France, France

Responsible for the development of our marketing activities on the French market (PR, Lead Gen, Events, ABM…)

Angie

Digital Development Officer

Angie

LinkedIn
2014-3 - 2015-8 · 1 yr 6 mos

Paris

Angie: The Power Content Company Angie is a french digital agency that specializes in content I am responsible for: - Angie business and marketing model I design our offer towards B2B/B2C companies with a strong focus on digital and offer adaptation to customers' needs. KPI follow up mandatory and digital transformation is a must. - B2B/B2C digital Development with SBF120 customers I develop and manage customer relationships on the long-run to help them their grow their digital culture. We go together on the path of digital transformation. - International Expansion (targeting, audit, acquisition, management...) in London. I am currently in charge of opening our offices in London. Other european cities to follow...

L'Oréal

Solidarity Sourcing- Marketing Manager

L'Oréal

LinkedIn
2012-4 - 2014-3 · 2 yrs

A new transversal sourcing initiative, that fosters social re-integration through participation in economic activity, launched in 2011, this program requires in-house purchase department support and outside partner (ngo, foundations, suppliers) trust, which a strong focus on achieving L'Oréal targets and KPIs. - I implement & develop solidarity sourcing, being responsible for project management. - In direct relationship with most of l'Oréal buyers, I create monitoring, training, following-up tools for internal use. - Exchanging with our key suppliers worldwide and in each purchasing domain, I develop communication tools - In touch with NGOs, city councils and global organizations, I ensure our project's impact and effectiveness Today, more than 20 000 beneficiaries have been given a job thanks to Solidarity Sourcing. Managing 150 projects worth 45M€ on 5 zones and 6 purchasing domains, in touch with around 200 buyers.

Lutetia Capital

Chairman Chief of Staff - Business Development

Lutetia Capital

LinkedIn
2010-9 - 2011-1 · 5 mos

A hedge fund created in 2009 and focused on merger-arbitrage and event-driven. Now one of the best performing market-neutral UCITS fund, with a sharpe ratio of 2 on 2013 - Commercial development: I ensured business canvassing with private investors and data reporting - Communication development: I managed press relationships and events (new fund launching, Young Global Leaders...)

Boury Tallon & Associés

Junior Consultant

Boury Tallon & Associés

LinkedIn
2007-9 - 2011-1 · 3 yrs 5 mos

A lobbying agency working with companies, ngos and trades unions, Boury et Associés is a key player in the french government lobbying. - I ensured political meetings organization (logistics and welcome) - I developed part-time report writing on any subjects

Alstom

Economic Intelligence - International Network Department.

Alstom

LinkedIn
2010-6 - 2010-9 · 4 mos

A global leader in the world of power generation, power transmission and rail infrastructure, that sets the benchmark for innovative and environmentally friendly technologies. For 3 months, I have been working at the Economic Intelligence Department: - I was in charge of monitoring, analysis and benchmarking of energy and railway industries in Europe - I had a specific on Baltic countries and high speed transportation challenges for further development

Ambassade de France au Japon

International Police Cooperation Department Deputy

Ambassade de France au Japon

2008-9 - 2009-6 · 10 mos

Working at the French Embassy in Japan, I represented the Ministry of Interior, within a team of three. - I Implemented cooperation with Japanese authorities - I defended France's standpoints with our japanese counterparts. - I promoted European companies' work towards the Japanese Administration

Education

ESSEC Business School

ESSEC Business School

LinkedIn

Msc in Management, concentration in Social Entrepreneurship

2011 - 2014 · 3 yrs

ESSEC is one of the most famous French business school in Europe. Number 8 in the world for Masters in Management Program ranking for the year of 2011 and number 12 business school in Europe by Financial Times

Sciences Po

Sciences Po

LinkedIn

Public Administration, concentration in Energy

2006 - 2011 · 5 yrs

Sciences Po is a selective and diverse French university specialising in the humanities and social sciences. It devotes 40% of its budget to research. Key figures: 11000 students 42% of students are international 1,300 Masters degrees awarded per year 400 partner universities and 35 dual degrees 60 university professors (25 in 2000) 3 levels of training: undergraduate programme (7 campuses), 20 masters programmes, 5 PhD programmes Nearly 200 continuing education programmes and over 6,000 trainees, 13 research units and 1 media lab 21% of all Sciences Po students have scholarships, 26% of students coming from the French school system have scholarships 950 employees

Sciences Po

Sciences Po

LinkedIn
2006 - 2011 · 5 yrs
Sciences Po

Sciences Po

LinkedIn
Sciences Po

Sciences Po

LinkedIn
Sciences Po

Sciences Po

LinkedIn

Romain Doutriaux's Contact Information

Email

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Phone

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